* Analysys pinpoints the top ten from among all the wireless services in existence worldwide
* The top ten services offer big market potential, have been implemented effectively and are suitable to be reproduced in other markets
* The top ten reveals substantial opportunities to grow service take-up, usage and ARPU
* Services from large and small mobile operators and third-party organisations feature in the top ten
* Report presents case studies of the top ten wireless services and reveals their recipes for success
CAMBRIDGE, UK, 1 March 2005 – The world’s top ten wireless services have been identified in a new report published by Analysys Research, the global advisers on telecoms, IT and media (www.analysys.com).
The report, The World’s Top Ten Wireless Services, cuts through the bewildering array of wireless services to identify the ten best services in the world, picking out those exhibiting high market potential, effective implementation and suitability for reproduction in other markets. Top of the list is US operator Sprint PCS’ bundled voice tariffs, which have generated unmatched levels of voice usage and twice the voice ARPU achieved by operators in Western Europe.
“The top ten services exemplify real opportunities for mobile operators to grow both voice and data revenues,” says Dr Alastair Brydon, co-author of the report. “Our analysis of the services reveals valuable lessons about tariff structures, price levels, marketing, bundling, the role of third parties and the use of 3G networks.”
The world’s top ten wireless services are:
1. Sprint PCS’s bundled voice tariffs (USA)
2. 3’s ThreePay prepaid tariffs (UK)
3. 3’s mobile video services (UK)
4. O2’s SMS services (Ireland)
5. NTT DoCoMo’s FOMA 3G service (Japan)
6. Vodafone live! (Worldwide)
7. T-Mobile’s TM3 (Germany)
8. Xing’s ringtone download service (Japan)
9. IN-FUSIO’s games (worldwide)
10. O2’s Genion service (Germany)
Explains Brydon, “We have evaluated these wireless services on the basis of identifying the real-world deployments that are proving most successful and that offer the prospect of widescale adoption. The top ten services have achieved their success in a variety of ways, including novel pricing and marketing of existing services, such as voice and SMS, new service concepts that exploit the capabilities of 3G, such as mobile video content, and the outsourcing of content delivery to large-scale specialist third parties as in the case of INFUSIO.”
The World’s Top Ten Wireless Services presents an independent assessment of the services that show the greatest potential to drive mobile operator ARPU and contains case studies of the leading services, underlining the reasons for their success.
The report is available to purchase online at http://research.analysys.com/store, priced at GBP1700. For more information, telephone Analysys on +44 (0) 1223 460600 or email firstname.lastname@example.org.
About Analysys (www.analysys.com)
Analysys provides strategy and management consultancy, information services and start-up support throughout the telecommunications, IT and media sector. Its grasp of market dynamics, coupled with creativity, rigour and renowned objectivity, enables Analysys to consistently exceed the high levels of quality and innovation that its clients expect. The company has over 130 staff in offices in Cambridge, London, Edinburgh, Madrid, Milan, Paris and Washington DC, and works with associates in Auckland, Melbourne and Vancouver.
Recent reports include:
* Pushing Beyond the Limits of 3G with HSDPA and other enhancements (December 2004)
* Retaining Customers and Minimising Churn: strategies for mobile markets (December 2004)
* The Business Case for Carrier Migration to VoIP (December 2004)
* The Role and Impact of WiMAX and Proprietary BWA (November 2004)
* Making a Success of the Mobile Content Value Chain (November 2004)
* Viable Business Models Point to Big Opportunities for Public WLAN (October 2004)
* Voice Communications: from public service to private application (September 2004)
* TV and Video Services on a Mobile Phone: the killer application for 3G? (September 2004)
* Delivering High-speed Mobile Internet/Intranet Services: the role for 3G and public WLAN (August 2004)
* The Business Case for Broadband Entertainment (July 2004)
* Western European Fixed Telecoms Markets: forecasts 2004-2009 (July 2004)
* Spectrum Trading and Liberalisation: new threats and opportunities for telecoms business models (June 2004)
* 3G Launch Strategies: critical decisions on technology and services (June 2004)
* The Road to Fixed-Mobile Substitution Starts with 3G (April 2004)
* Business Data Services: growth opportunities and forecasts 2003-2008 (March 2004)
* Western European Mobile Forecasts and Analysis 2004-2009 (March 2004)
* VoIP in the US Market: business models and regulation (March 2004)
* The Impact of Voice over Broadband: forecasts for Western Europe (February 2004)
* Strategic Options for Fixed and Mobile Operators in CEE: scenarios and forecasts (February 2004)
* Vodafone live! versus i-mode – lessons and prospects for the rise of global wireless services (February 2004)
* Delivering the Broadband Home. New fixed and mobile services and devices: forecasts 2003-2008 (January 2004)
Media contact (for author photography, executive summaries and interviews)
Tel: +44 (0)1223 460600
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