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Pink Lady®, the apple with the flowing heart-shaped logo, is spreading the message of love this March by calling all aspiring poets to put pen to paper and write love poems in a major new competition.

The contest, which launches on Monday March 7 2005, will be launched by renowned poet and writer Peter Forbes who will be judging the poetry on behalf of Pink Lady® apples.

Author Peter Forbes is a lecturer at Queen Mary’s University, London and one of the UK’s leading poetry experts. His latest book, “All the Poems you need to say I do” published by Picador, will also be offered as prizes across radio stations nationally.

The main prize for the Pink Lady apples love poem of the year is a romantic weekend in the city of love – Paris - for the lucky winner and of course, the apple of their eye. What could be simpler?

Any aspiring poets can submit their poems online at or can post their entries to Pink Lady Poetry Competition, The YES Consultancy, Regent House, 24 Nutford Place, London, W1H 5YN.

Grown in some of the hottest climates around the world, Pink Lady® is now the third-best recognised fresh apple brand in the UK and it’s easy to see why. The apples that originated in Australia get their blushed colour from the 120 days of sunshine that is also essential for their delicious flavour. A Pink Lady® is crisp yet sweet and almost refreshingly fizzy when eaten.

Peter Forbes has put together ten top tips for aspiring poets so you can write a poem to impress the love of your life.

Tips for aspiring poets

1) Be in love: old, new, fulfilled, unrequited – most of us are most of the time.

2) Read some of the great love poems: from Marvell's 'To His Coy Mistress' in the 17th century to Sophie Hannah's 'Match' today. There are many excellent anthologies of love poetry: try All the Poems You Need To Say I Do (Picador), The Nation's Favourite Love Poems (BBC) and 101 Poems to Help You Understand Men (and Women) (HarperCollins).

3) It wouldn't hurt to think of apples and their poetic associations: Eve and the apple; an apple for the teacher; an apple a day helps you work, rest and play (with emphasis on the 'play'), and, as the Pink Lady® discovered when they were making their logo, an apple is heart shaped.

4) Don't send your lover to sleep; keep it short and snappy. The classic form for love poetry is the sonnet and that's a 14-liner. The limit for this competition is 40 lines.

5) Don't know what a sonnet is? Check out Shakespeare's Sonnets. All you need is 14 lines in Shakespeare's rhyme scheme and rhythm:

Shall I compare thee to a summer's day

(...and perhaps a little genius as well)

6) Be witty if you can. Can you match John Fuller's 'I'd like to find you in the shower / And chase the soap for half an hour'?

7) Rhyme if you want to, be free if you want to. If you want to rhyme, look at how the experts do it; copying the pattern of a great poem is fine so long as all the words are yours.

8) Be pithy. Eating an apple is a sensuous experience; your poem should be as well. Try not to use the words 'moon', 'June'. Show rather than tell.

9) Be modern. Just because it's love doesn't mean you have to write in old-fashioned flowery language. Modern love happens in a world of mobile phones, flights to all corners of the world, and designer lingerie – there's nothing wrong with that.

10) "Should poet bicycle pump the human heart or squash it flat", said Kingsley Amis. You can be ironic and deadpan too: be real; don't be false.

All entries must be received by April 30 2005


For further media information please contact Paul McCaffrey on 020 7569 3043 ( at The YES Consultancy or Tina Fotherby on 020 7569 3042 (

This press release was distributed by ResponseSource Press Release Wire on behalf of Yes Consultancy in the following categories: Men's Interest, Entertainment & Arts, Leisure & Hobbies, Women's Interest & Beauty, Media & Marketing, for more information visit