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Reading, UK, 08 March 2005 – SurfKitchen transforms mobile behaviour through its dynamic user experience (DUE) technology to enable operators to increase data services and content consumption. The company today announced the appointment of Balaji Bal, chief technology officer and Gerry Gross, executive vice president, sales and partnerships to SurfKitchen’s executive board. Bal and Gross bring a wealth of industry expertise and will help to establish the company as a major global player.

Bal has been with SurfKitchen for over six years. His expertise and vision in mobile internet is well recognised industry-wide and he brings extensive knowledge in e-commerce Internet solutions, 3D programming, virtual reality and animation. SurfKitchen is his second start up, as he founded ScreenSpace in 1996, a Swiss e-commerce consultancy.

Balaji Bal said, “The successful deployments that SurfKitchen has seen to date with tier one mobile operators represent only the beginning of a new exciting phase in mobile. I am pleased to be taking a more direct role in the company as the market matures.”

Another key appointment, Gerry Gross started his career at Sprint where he championed sales efforts within both the Fortune 500 and carrier markets. Various responsibilities during his tenure included global sales, strategic marketing as well as national account sales management. Gross has an abundance of global expertise in successful pre-IPO start up ventures including

Gross has been with SurfKitchen for over three years. He plays an integral role in new customer acquisitions globally, focusing on tier one network operators and content companies. His team is responsible for key customer wins including O2, TIM Greece, TIM Italy, Telefónica Moviles and several Asian operators. 

Gross said, “SurfKitchen is at an exciting stage in its development. We work in close partnership with our customers and this approach has led to a series of successful deployments with leading global network operators. I am excited about my new responsibilities both at SurfKitchen and in representing our customers as we drive the company forward.”

SurfKitchen’s CEO Michel Quazza: “It is a pleasure to welcome both Balaji Bal, and Gerry Gross to the executive board. They both have extensive company experience. As a founding member, Balaji has an in-depth understanding of SurfKitchen’s technological foundations and Gerry and his team have been responsible for SurfKitchen’s customer wins to date. Their industry knowledge will prove invaluable as we move forward and establish a market stronghold in the mobile arena.”


About SurfKitchen
SurfKitchen powers the Dynamic User Experience (DUE) and transforms mobile use world-wide. It is the leading mobile software provider that enables any organisation to rapidly and cost effectively offer advanced mobile data services and to remotely customise the look and feel for the end user. SurfKitchen is currently featured in the Sunday Times’ Tech Track 100 and is one of the best-performing and innovative high-tech private companies of Europe and Israel in the fourth annual Tornado100 list from Tornado Insider magazine. Since the launch of its flagship software SurfKit Mobile™, SurfKitchen now includes O2 UK, O2 Germany, Telefónica Moviles, Telenor, Sonofon, TIM Italy and TIM Greece amongst its customers. SurfKitchen was founded in 1999 and currently has offices across Europe and Asia. For further information visit:

For further information please contact:
Scott Allen
Marketing Director, SurfKitchen
+44 (0)118 929 8072

Jaime Edmund
+44 (0)208 322 1922
+44 (0) 7949 051 039

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