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Desktop News Alerts Will Offer Three Separate Channels:
News Alerts, Tech Alerts and Market Alerts.


LONDON, 10th March 2005 - Skinkers plc today announced that The Wall Street Journal Online at WSJ.com, the largest paid subscription news site on the Web, has launched a new Desktop News Alerts service using its technology. This new alert service is designed to circumvent e-mail noise and overload, ensuring up-to-the-minute news announcements for Online Journal users.

Desktop News Alerts will appear on users’ screens as soon as the news breaks and disappear when the information is no longer current. Desktop News Alerts offer three channels for users to choose from: News Alerts, which provide major business and world news; Tech Alerts, which provide major breaking news in the technology sector; and Markets Alerts, which provide major financial-market and trading news. Users can receive any combination of these three channels, enabling breaking news to be delivered direct to their desktop.


An alert window will appear on users’ screens displaying the news headline and a short extract of any important breaking content. Online Journal subscribers will be able to click through to the full article on the Online Journal site.

“We are both proud and delighted to announce that we are working with such a prestigious client as The Wall Street Journal Online,” said David Long, managing director, Skinkers. “This new client further endorses our leadership position in the desktop news alert market, as well as our entrance into the U.S. news market.” He added, “In Europe, we are already working with a large portfolio of some of the best known broadcast organisations, including BBC News, BBC Sport, Sky News, Sky Sport, ITV.com, Arsenal and Sports Telegraph. Desktop News Alerts offer a new channel for The Wall Street Journal Online to communicate with its users and will place Skinkers on the desktop of many influential investors.”

“This innovative tool enables us to deliver a first-class service to our subscribers and other users,” said Gail Griffin, general manager, The Wall Street Journal Online. “It will help us deliver breaking news even more quickly and direct subscribers to the full coverage on the Online Journal site.”

Users can download Desktop News Alerts from the Online Journal’s Web site at http://www.wsj.com/alerts.


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About the Wall Street Journal Online

The Wall Street Journal Online at WSJ.com, published by Dow Jones & Company (NYSE: DJ; www.dowjones.com), is the largest paid subscription news site on the Web. Launched in 1996, the Online Journal continues to attract quality subscribers that are at the top of their industries, with 712,000 subscribers world-wide as of Q4, 2004.

The Online Journal provides in-depth business news and financial information 24 hours a day, seven days a week, with insight and analysis, including breaking business and technology news and analysis from around the world. It draws on the Dow Jones network of nearly 1,700 business and financial news staff—the largest network of business and financial journalists in the world. The Online Journal also features exclusive content, including interactive graphics on business and world news, and online-only columns about the automotive industry, technology, personal finance and more.

The Online Journal offers two industry-specific editions: the award-winning Health Industry Edition and the Media & Marketing Edition. The Health Industry Edition offers authoritative analysis, breaking news and commentary from top industry journalists. The Media & Marketing Edition is designed for professionals in the advertising, marketing, entertainment and media industries. Subscribers to both online editions also get access to the full content of the Online Journal.

In 2004, the Online Journal received several honors. The Online Journal was awarded a Codie Award for Best Online Business News Service, and its Health Industry Edition was awarded Best Online Medical Information Service for the second consecutive year. It also received an EPpy Award for Best Internet Business Service over 1 million monthly visitors. Also in 2004, it ranked in the Top 10 of BtoB's Media Power 50, joining The Wall Street Journal, which took the top position for the fifth consecutive year.

The Wall Street Journal Online network includes CareerJournal.com, OpinionJournal.com, StartupJournal.com, RealEstateJournal.com and CollegeJournal.com.

About Skinkers plc

Skinkers Desktop Alerts are a business-controlled channel to the desktop of computer users that guarantee important messages are seen when most needed. With email communication starting to fail under the pressure of spam and viruses, it is crucial for businesses to be able to guarantee the delivery of important messages to both customers and employees. Skinkers has created a software technology that allows organisations of all sizes to quickly and cost-effectively deploy their own high-priority message delivery channel to the desktop of their employees or their customers worldwide.

Skinkers Alerts are very effective as they can:

- deliver messages at a predefined time
- support hundreds of thousands of users in a very cost effective way
- track how many people receive and interact with the messages
- deliver alerts both to anonymous and identified users
- control the look and feel of messages for brand control
- drive people to other information on the internet/intranet/television/etc
- deliver large multimedia files in a highly optimised way.



This press release was distributed by ResponseSource Press Release Wire on behalf of C8 Consulting in the following categories: Consumer Technology, Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.