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London-based Smart Global has today launched a suite of mobile data services specifically targeted at facilitating the business needs of SMEs. The subscription-based services have been designed so that software is delivered directly to the mobiles of business professionals, with no need for expensive, time-consuming back office installation and IT integration. The new services are delivered in partnership with network operator O2.

A recent study from Forum 4 Business* has shown that the investment focus of such businesses has begun to shift from desktop to mobile solutions, making now the ideal time to launch a suite of fully hosted services supported on a wide range of mobile phones and devices.

The applications offered include broadly appealing services, such as mobile instant messaging; real-time business and market information; email-push, calendar, contacts and tasks synchronisation; mapping and navigation solutions, as well as more complex workforce, sales and time management services.

Says Guy Rosenhoiz, Smart Global’s CEO: "By hosting and managing all applications centrally and enabling self service provisioning, we are removing the huge fixed costs and commitment associated with back office installation, providing the kind of low cost, highly functional mobile technology the small and medium enterprise market has been crying out for. We believe that until now, it has been prohibitive for smaller businesses to set-up key staff for true mobile working due to set-up costs, involved installation and IT intervention. However the impact on a business's bottom line in terms of efficiency and effectivness in mobilising workforces is undeniable.”

Kevin Piper, Head of Business Development at O2 finishes: “We are delighted to be working with Smart Global, their fresh approach to the issues and challenges that face small businesses is unquestionable. We have been providing mobile solutions to SME customers for over 15 years and as the leaders in non-SMS data services in the UK we are always looking for opportunities to better serve the needs of SMEs.”

Smart Global’s suite of services is offered on an initial 30-day trial period.


For further information please contact Mel Diamond at The SPA Way on 07855 255863 or e-mail

Notes to Editors:

*July 2004

About Smart Global
Smart Global, a UK based company associated with one of UK's leading mobile operators, is the world’s first provider of mobile data services specifically targeted at small and medium sized businesses. All services have been specifically designed to address the unique needs of the SME and as such are fully hosted, require no installation or IT integration with back-office systems and are extremely simple to provision with the software sent directly to the subscriber's mobile device. Smart services are supported by a wide range of mobile phones, PDA’s and BlackBerry devices, with payment via a monthly subscription fee, meaning no up-front investment is required. Businesses have the added reassurance of Smart Global’s dedicated customer care team and online support, freeing them from the daily hassle of technology management.
Smart Global services are broadly appealing and include email-push, calendar, contacts and tasks synchronisation; instant messaging; real-time business and market information; mapping and navigation solutions, as well as more complex workforce, sales and time management services.

About O2
O2 is a leading provider of mobile services to consumers and businesses in the UK. It is the leader in non-voice services, including text, media messaging, games, music and video, as well as always on data connections via GPRS, 3G and WLAN. Each month O2’s nearly 13.9 million customers send more than three quarters of a billion text messages. O2 (UK) is a subsidiary of mmo2 plc which also owns O2 branded mobile operators in Ireland and Germany as well as the O2 Airwave emergency services network in the UK.

This press release was distributed by ResponseSource Press Release Wire on behalf of Spider PR in the following categories: Computing & Telecoms, for more information visit