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~ Making it easier for musicians to sell direct via the internet ~

Hi-res Audio Store box shot is available from or

Weybridge, Surrey ~ 17 March 2005 ~ The past year has seen a huge increase
in the consumption of digital music: in the last week of 2004, sales of
downloaded singles overtook sales of CD singles for the first time*. To
help smaller bands and record labels take advantage of this shift, Actinic,
the UK’s best-selling ecommerce software supplier, is releasing version 7
of Actinic Audio Store. Based on its award-winning Catalog package, Audio
Store offers the facility to sell digital products (MP3s, audio clips and
samples) alongside ‘hard’ goods like T-shirts, CDs and DVDs. Digital
products are stored securely on the web site and can only be accessed via
dynamic links once the payment has been received. See for details.

Actinic Audio Store v7 adds a range of features benefiting all areas of the

· Audio Store now enables entry at the desktop of orders received by
telephone, fax and post, as well as online. This gives a multi-channel
order-processing system for the whole business. Orders can now be amended,
colour-coded and annotated. An advanced order-searching facility has been
added, together with a significant extension of the customer emailing
· Version 7 adds the ability to re-send digital download links to
customers who lose them, or miss the download window.

· The user interface has also received a complete makeover, creating
a more contemporary look and feel. The opening screen now includes a
preview panel showing changes to the store pages as they are made.
Phil Rothwell, managing director of Actinic comments, “The age of
downloading is upon us, and in response to this we have developed Audio
Store v7 to enable up-and-coming bands, DJs, record labels and producers at
all levels to reach a wider audience.”

The technology used in Actinic Audio Store has contributed directly to the
success of Trust Me I’m a Thief (TMIAT), the first Irish independent record
label to offer a musical downloading service. TMIAT fought off strong
competition to earn the award for ‘Best Digital Music Service Online’ at
the Irish Digital Media Awards 2005. Label partner Andy Osborn explains,
“The internet offers a global audience and Actinic Audio Store has provided
us with the means to reach this audience, as well as saving money on the
production and posting of tangible goods.”

Prices remain unchanged from the previous version, and Audio Store v7 is
available in two forms: an entry-level 25 product version costing £199, and
a version capable of selling up to 10,000 products priced at £499. Prices
are inclusive of VAT. The product is available exclusively from Actinic by
calling 0845 129 4800, or emailing

* The Guardian, 8 January 2005
For further comment and photography, contact:
Phil Rothwell, MD of Actinic. Tel 01932 871000,
Actinic PR: Jane Lee, Dexterity. Tel 01273 470199,

About Actinic Software Ltd:
Founded in 1996, Actinic produces ecommerce software for small and medium
enterprises (SMEs) that want to sell online. Its products include Actinic
Developer, Actinic Business, Actinic Catalog and Actinic Audio Store, and
power more UK ecommerce sites than any other company. Research shows that
over 50% of SMEs using packaged software to run their e-stores use Actinic.
Search for 'acatalog' on Google to see the vast range of online stores that
run using Actinic. Some of Actinic's better known UK users include the
Royal Opera House, Lloyds of London, the Royal Navy and Help the Aged.

Trademarks: Actinic Catalog is a registered trademark of Actinic Software

This press release was distributed by ResponseSource Press Release Wire on behalf of Dexterity in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit