17 March 2005
ATKINS DEPARTS UK – THE SECTOR RESPONDS
Leading dieticians, GPs and nutritionists are confirming their support of, and belief in, a low carb lifestyle, in light of the announcement of the departure of Atkins Nutritionals - which advocated an almost complete removal of carbohydrates from the diet - from the UK today.
Dr Ian Banks, president of the European Men's Health Forum and Dr David Haslam, chair of the National Obesity Forum have stated very clearly that a low carb lifestyle can be very beneficial in terms of reducing the current obesity crisis facing the UK today.
It is estimated that three million people in the UK are currently living a very successful low carb lifestyle – via food ranges such as Xcarb, launched mid 2004 and now listed in leading supermarkets such as Sainsburys – this number includes Dr Banks himself, who has lost almost four stone by simply and responsibly reducing his carbohydrate intake via the Xcarb range and exercising regularly.
Dr Banks explained: “There is a vicious cycle with obesity that the heavier you get the more difficult it is to do exercise. The quicker this cycle can be broken, the more rapid the loss of weight and the improvement in fitness – this is what I have experienced living the low carb lifestyle. This week I walked 20 miles a day and I couldn’t have done that even a year ago. But because I’m lighter I can take part in more exercise and I feel fantastic. People have to crack this – if it works for me, so it can work for anybody.
“The obesity crisis is worsening in the UK with an estimated one in five of us now classed as officially overweight. A recent statistic (source: Professor Julian Peto, from the Institute of Cancer Research) claimed that obesity will soon kill more people each year in the UK than smoking. One thing is for certain, the obesity issue is definitely not going away and the NHS is beginning to creak under the strain,” explained Dr Banks.”
“The reason Atkins failed in the UK is that its foods were engineered for the US market and people found the choice too limiting. The UK consumer missed the staples of mash, cereals and pasta as well as sweet alternatives such as chocolate and fruit. They also missed the convenience of ready meals and found the cost of living a low carb diet via Atkins rules prohibitive and expensive. These foods are now available via a number of low carb ranges launched during 2004 by UK manufacturers with a sound knowledge of the UK consumer and the cost of these new products is usually the same as their regular alternatives,” Dave Marshall, MD, Xcarb said.
Interview Opportunity: Dr Ian Banks and directors of Xcarb are available for interview, either in studio or down the line – please see below for contact details.
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Xcarb is a range of products which support a healthy low carb lifestyle
The product range includes:
o Ready Meals
o Arousal Belgian chocolate bars
o Crunchy bites
o Pasta Sauces
o Cheese Mash
o Salad Dressing
Dr David Haslam is a full time GP, author, international speaker and chair of the National Obesity Forum. He can be contacted via the NOF website - www.nationalobesityforum.org.uk
Products, lifestyle photography and nutritional breakdown available upon request
For further information: Sandy Lindsay/Charlotte Tyler/Ric Coggins at Tangerine PR on 0161 838 5757/07801 046298/ firstname.lastname@example.org
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