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44% of UK business leaders are positive about helicopter travel

PremiAir, a leading business helicopter charter and management organisation, has launched a research report which shows that 44% of UK business leaders feel positive about the idea of travelling to and from UK business meetings in a chartered helicopter. Travelling in this way allows the working day to become more productive and enables executives to benefit from the value of “being there”. 98% of respondents cited a value in conducting face to face meetings; enabling them to get a better understanding of the sort of people they are dealing with (55%), building stronger working relationships with them (55%) and improving ‘people management’ (52%) were amongst the top benefits cited.

The findings of the report, conducted by Dynamic Markets on behalf of PremiAir, revealed that 24% of UK business leaders think that travelling to and from their meetings by helicopter would save them time and make them more efficient, whilst 25% of those surveyed confessed that they would be secretly excited about the idea of turning up to a meeting in a helicopter and 5% admitted that they would relish the cool factor! A percentage of the respondents also admitted that this style of travel would have a positive impact on their confidence levels and mental attitude for the meeting to which they were travelling to.

“It is excellent to see that business leaders are starting to see helicopter travel as a business tool to make their working days more productive,” said David McRobert, Managing Director for PremiAir. “Businesses that use these ‘time machines’ to alleviate time pressures on their executives will be the ones that benefit in the long term from increased productivity.”

Commenting on the findings, Dr.Gelona, a coaching psychologist working with business executives and entrepreneurs, added, “"Projection and maintenance of the right image is an increasing factor in business success. British business leaders seem to be increasingly more aware of the need to communicate the right message - to be seen as dynamic, energetic, effective, and efficient."

About the research.
The research report was commissioned by PremiAir Aviation Group Ltd. A total of 100 interviews were collected with UK CEO’s, MD’s and heads of sales and/or marketing in UK organisations with more than 250 employees. All companies are multi-site organisations. 48% of the sample are heads of their companies at CEO or MD level.

About Dr. Gelona
Dr. Gelona specialises in boosting motivation, self-confidence, leadership skills, communication skills, and performance. He helps individuals use more of their potential for achieving desired goals and for creating significant beneficial change for themselves and their company. Dr. Gelona can be contacted by email on: or by visiting www.coaching for

About PremiAir
PremiAir offers the largest and most comprehensive business helicopter charter service in the UK. With over 140 employees it operates from South-East bases at Denham near Uxbridge and Blackbushe near Camberley. The company has been in existence for over 20 years and is wholly owned by the Sir Robert McAlpine Group, established in 1869 and involved with commercial aviation since the 1940s. PremiAir’s charter fleet includes a mix of Sikorsky S76, Agusta 109, Bell 222 and Eurocopter Twin Squirrel aircraft. All PremiAir business helicopters are equipped with similar instrumentation to airliners, enabling them to fly in most weather conditions and at night. PremiAir pilots each have thousands of flying hours experience and are continuously subjected to stringent training programmes. All of its aircraft are maintained by the company’s own world-class engineering and maintenance team. Visit, Tel: 01252 890089, Email:

For further information contact:
Natalie Sutton, Proud Public Relations
Tel: +44 (0) 7768 026197 / +44(0) 1276 679570,
Heidi Churchill, PremiAir
Tel: +44 (0) 1252 890089,

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