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Weybridge, Surrey – 4 April 2005 - Building on its own marketing success in
achieving forty pole positions in the top three search engines, British
ecommerce specialist Actinic has decided to make this experience available
to the wider small enterprise market by introducing a new training course
in ‘Getting the Most Out of Search Engines and Online Marketing’. It is
also extending the low-cost ‘Starting an Online Business’ courses it runs
in association with Both courses will be held monthly in
Weybridge, Surrey. See for details and to enrol.

Getting the Most Out of Search Engines and Online Marketing
Aimed at helping web businesses attract new customers and increase sales,
‘Getting the Most Out of Search Engines and Online Marketing’ offers advice
and hands-on activity that draws on current industry knowledge and best
practice together with the experience of Actinic, its partners and
customers. It will help new and existing businesses to maximise business
opportunities on the internet.

The course is a half day and will major on maximising search engine
rankings. Email, other online and relevant offline marketing approaches
will also be covered, along with legal issues and on-site promotion. Using
worked examples, delegates will formulate an online marketing plan for
their business.

Actinic marketing manager Bruce Townsend explains, “Effective web marketing
has contributed significantly to our success which includes gaining over
forty #1 positions in the top three search engines for key phrases relevant
to our business, and over 200 top 5 positions. With this experience and an
awareness that for small businesses, time is precious, we are making the
course rich in advice that is easy to take away and apply.”

The first course takes place at Actinic’s training centre in Weybridge on
Thursday 26 May, at a cost of £250 + VAT.

Starting an Online Business Launched in February this year in association
with, the premier resource for new businesses, ‘Starting an
Online Business’ provides internet startups with all the information they
need to get up and running. Following a very positive response from
delegates, Actinic has added three new dates: Thursday 21 April, Wednesday
18 May and Thursday 16 June.

The course lasts half a day and covers the basic steps to set up an
ecommerce business, along with the key skills involved in selling and
marketing on the web. A nominal fee of £25 is charged, refundable on
purchase of any Actinic ecommerce product.

Antony Cooke of Origin Sports attended the first Starting Online course and
comments, "I found the seminar very interesting with lots of extremely
useful information. There was no hard sell involved, and I came away with a
lot of new ideas that will help me in all areas of my new venture."

Details of both courses are available from the Actinic web site,, or by calling Actinic on 0845 129 4800.

For further comment and photography, contact:
Bruce Townsend, marketing manager Actinic. Tel 01932 871000,
Actinic PR: Jane Lee, Dexterity. Tel 01273 470199,

About Actinic Software Ltd:
Founded in 1996, Actinic produces ecommerce software for small and medium
enterprises (SMEs) that want to sell online. Its products include Actinic
Developer, Actinic Business, Actinic Catalog and Actinic Audio Store, and
power more UK ecommerce sites than any other company. Research shows that
over 50% of SMEs using packaged software to run their e-stores use Actinic.
Search for 'acatalog' on Google to see the vast range of online stores that
run using Actinic. Some of Actinic's better known UK users include the
Royal Opera House, Lloyds of London, the Royal Navy and Help the Aged.

Trademarks: Actinic Catalog is a registered trademark of Actinic Software

This press release was distributed by ResponseSource Press Release Wire on behalf of Dexterity in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit