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NDNA Head Office Yorkshire, 5 April 2005 – National Day Nurseries Association (NDNA) today announced that it has appointed Purnima Tanuku as Chief Executive.

Purnima joined NDNA as Deputy Chief Executive in early 2004. As part of her role she worked alongside Rosemary Murphy OBE in the implementation of NDNA’s regional development strategy, establishing five new regional centres. Purnima has also represented the charity and the childcare sector at numerous events, including the Labour Party Conference, meetings with ministers and senior civil servants and receptions at the House of Commons.

At this exciting and challenging time for the childcare sector Purnima has the vision that childcare should be at the heart of every community. NDNA has grown rapidly during the last few years and since her arrival Purnima has strengthened the senior management team and focused her attention on developing the NDNA’s infrastructure.

Purnima comments: “I believe that bringing new skills and expertise into NDNA is vital to face the challenges within the sector – in doing this we will both enhance our national positioning and support our members. The next step in this process will be the development of NDNA’s National Early Years Enterprise Centre, funded by Yorkshire Forward. The centre will be a hub for our members and will also encompass a Workforce Development Academy.”

Prior to her appointment at NDNA, Purnima gained a wealth of experience at senior executive level working with public, private and charitable organisations. In 1999 she became the first Asian, female managing director of Groundwork, an Environmental Regeneration Trust. Purnima travelled extensively in Eastern Europe to promote environmental business services and presented at a variety of national and international conferences. During her career, Purnima has worked with Local Authorities, Business Links, Chambers of Commerce, and has served as a non-executive director for Education Action Zone, an executive member of the Council for Voluntary Services, and a member of the Business Leadership Forum. Purnima has received a number of awards and most recently she collected two awards for organisational excellence at the Northwest Excellence Awards in Manchester, including an award for inspirational leadership, the only one of its kind in the whole of the Northwest. In additio
n to this Purnima is a non-executive Director for Kalasangam the South Asian Academy of Performing Arts, based in Bradford.

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Note to editors:
National Day Nurseries Association (NDNA) is the only national membership association representing day nurseries in the UK. The charity is dedicated to the provision, support and promotion of high quality care and education for all children in the early years.

For further information, photography or an interview with Purnima please contact: Julie Bower, Press Officer or Claire Schofield, Head of Communications at NDNA on T:0870 774 4244 M:07718 803 652 or email

This press release was distributed by ResponseSource Press Release Wire on behalf of National Day Nurseries Association in the following categories: Children & Teenagers, Men's Interest, Health, Women's Interest & Beauty, Education & Human Resources, Public Sector, Third Sector & Legal, for more information visit