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Only UK Gold Certified Partner to focus exclusively on
Microsoft Business Solutions CRM

Aspective today announced that it has attained Gold Certified Partner status in the Microsoft Partner Programme, recognising its position as the pre-eminent Microsoft CRM specialist in the UK. Aspective becomes the only Microsoft Certified Partner in the UK to achieve the Gold accreditation exclusively through its work with Microsoft CRM solutions.

To achieve Gold Partner status Aspective was required to provide excellent customer references and demonstrate deep technical competency implementing customer relationship management systems. The Microsoft Gold accreditation is only awarded to partners that have a proven level of competence for their people, processes and services. In addition Microsoft requires partners to re-qualify on an annual basis to ensure service levels and expertise remain consistently high.

“Customers are looking for partner companies that they can trust as expert advisers; The Microsoft Gold Certified Partner programme provides access to such companies.” said Jon Hughes, Director Channel Partners, Microsoft. “Aspective’s achievement in gaining Gold certification speaks to the dedication and knowledge of their staff and their commitment to delivering world-class solutions to customers.”

“Attaining Gold Certified Partner status is a huge endorsement of our systems integration expertise, development and deployment skills with Microsoft CRM,” said Annette Giardina, CRM Business Director, Aspective. “The fact that we have achieved this exclusively based on our Microsoft CRM business is a testament to the growing strength of the Microsoft CRM solution. The indications from the marketplace support our belief that there is a huge propensity for growth in Microsoft CRM, which is why Aspective has committed a specialised division to focus on the Microsoft solution set.”

Aspective has more than 20% of the Microsoft CRM market in the UK with customers such as Airclaims, Freedman International, Onyx Waste Management, The Preference Service and Lex Vehicle Leasing.

Aspective was amongst Microsoft’s first implementation partners and was chosen to be Microsoft’s first hosting partner for Microsoft CRM in the UK. The company has a recognised expertise in the design, delivery and hosting of CRM systems for companies ranging form SMEs to large enterprises.

About Aspective
Aspective specialises in ‘front office’ applications for sales, marketing and customer service. Aspective offers its clients a unique portfolio, covering strategic consultancy and implementation services through to a complete end-to-end solution – developed, hosted, managed, maintained and supported for a fixed monthly fee throughout the project lifecycle.

The major propositions that Aspective offers are Customer Relationship Management (CRM) and Business Analytics, Work Force/Field Service Management and Managed Services. Aspective employs over 130 people across Europe and has strategic partnerships with Microsoft, Siebel Systems Inc., ViryaNet, IBM, Sun Microsystems, Cable & Wireless, and Actuate. For more information, visit


For more information please contact
Annette Giardina, Aspective, 01784 410 420,
Henry Brake, AxiCom, 020 8392 4059,

This press release was distributed by ResponseSource Press Release Wire on behalf of AxiCom in the following categories: Business & Finance, Computing & Telecoms, for more information visit