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Prophet set to aid significant increases in online business on the website

Newbury, Berkshire, April 8th, 2005 - speed-trap Limited, the e-business Intelligence experts, announced today that MoneyExpert has selected Prophet, speed-trap’s client-side data collection and analysis solution for its website at MoneyExpert, one of the UK’s largest, most established financial comparison services, allows consumers to compare ‘000s of personal finance products including mortgages, credit cards, personal loans, savings and current accounts.

Commenting on selecting Prophet for use on MoneyExpert’s website, Alex O’Shaughnessy, head of IT and e-commerce said: “We’ve chosen Prophet for our website for a combination of reasons; firstly we wanted to be able to track visitor and purchaser behaviour at a micro level, we also wanted to accurately monitor and analyse banner advertising and further more, we wished to see, analyse and if required, even replay visitors journeys through our site”. O’Shaughnessy continued: “Prophet allows us to do each and every one of these things – up until now, only an e-marketers dream. The combination of all these tools now enables us to decide exactly how and where to make changes to our website in order to improve and enhance visitors’ experiences, and thus increase our web site’s impact and sales revenues. We expect to see the associated return on investment quite quickly.”

Malcolm Duckett, speed-trap’s VP of marketing and operations said of the deal with MoneyExpert: "Using Prophet on its website ensures that the site is really intuitive to use and probably as visitor friendly as a website can possible be. Further more, because Prophet allows websites to be constantly monitored and tuned, it will always be visitor friendly and as revenue rich as possible. The personal finance sector is of course very competitive but we’re more than confident that Prophet will play a key role in giving MoneyExpert the edge as far as its online business is concerned.”

Notes to editors
About speed-trap
speed-trap invented client-side data collection. The company provides technology and solutions that provide accurate, real-time and complete data on the interactions between customers and web sites applications.

speed-trap’s unique and patented client-side data gathering technology provides insight and data, which is being used by on-line organisations to drive and monitor their on-line marketing activity including the monitoring, measurement and management of key on-line business. This includes applications such as campaign and search intelligence, customer segmentation, customer experience monitoring and performance measurement. speed-trap was founded in January 2000, specifically to exploit its now patented technology. speed-trap is based in the UK with headquarters in Newbury, Berkshire. See for further information.

About MoneyExpert
MoneyExpert aims to demystify the complex world of personal finance, and to help inform consumers of the choices available to ensure they can select a product that best meets their needs. It endeavours to compare the whole market and its databases contain thousands of different financial services products including mortgages, loans, savings, current accounts and credit cards. The service can be found at

MoneyExpert was formed through a management buyout of Blays, the longest established provider of comparison data to the financial services industry, in May 2003. Funding came from the management, external private investors plus WBS Granville Chartered Accountants. Other current investors include Merseyside Special Investment Fund and MMC Ventures.

MoneyExpert provides an up- to-the minute financial comparison service allowing customers to select from all suitable products from all relevant providers. It is partnered with the financial research company Defaqto whose customers include a number of banks and insurance companies as well as the Financial Services Authority. It was rated one of the top 50 businesses to watch for 2005 by Real Business magazine.

Media Contact:
Jim Crowther
Ad-Lib International Limited
Tel: 01189 744189

This press release was distributed by ResponseSource Press Release Wire on behalf of Ad-Lib International Limited in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit