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Camilla may be thundering down the aisle on the same day, but for the UK gambling industry tomorrow’s Grand National is the biggest racing event of the year – and Hitwise data reveals that punters are betting online in ever-increasing numbers.

According to Hitwise, global leader in real-time competitive intelligence, many online gamblers are clearly doing their best to ensure they make the savviest bets, with searches on ‘grand national odds’ and ‘grand national runners’ making up two of the top variations on the term ‘grand national’ searched for this week. Less experienced betters, on the other hand, often choose a horse with the name they like the most – and this has led to gambling industry insiders predicting that a flurry of once-a-year punters will be backing a horse called Clan Royal this year in honour of the royal wedding.

However, the royal wedding itself has a challenging race ahead of it if it is to gallop past the Grand National for a share of the public’s attention tomorrow. Hitwise Search Terms data reveals that despite an initial surge in online interest in the horse-loving couple at the time they originally announced their wedding plans, searches for ‘charles and camilla’ have taken a fall in recent weeks. Online searches for ‘grand national’ overtook ‘charles and camilla’ for the week ending March 5th and are currently well in the lead with more than 15 times their share of online searches.

42% of punters searching on ‘grand national’ clicked through to the official website of the Grand National,, with 6.39% going through to

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About Hitwise:

Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.
By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation.
Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.
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