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Actuate Targets the Insurance Sector with its Enterprise Reporting solutions that Distribute Information to 100% of Users and Improve Corporate Performance

Bracknell, Berkshire, UK – April 11th, 2005 – Actuate Corporation (NASDAQ: ACTU), the world leader in Enterprise Reporting Applications, today announced that it has appointed Insurance industry specialist, David Smart, to underpin its campaign to increase penetration in the UK and European Insurance markets for its business reporting solutions that distribute online information to 100% of a company’s targeted users, both inside and outside the firewall.
David is a well-known and much respected figure in the insurance industry where he has worked for more than 16 years. He is a regular contributor and speaker on the technology and business conference circuits in the UK and Europe and has a keen understanding of insurance business information analytics and reporting, risk management, insurance, fraud and personal injury claims; experience that he garnered working with most of Europe’s major insurance companies. After University, and several years working for The Economist Group, David worked as a Risk Information Consultant within the insurance broking community before moving to specialist insurance systems and data service providers including Figtree, Rand and PMSC. David spent several years as Business Development Director at Insurance Services Office before joining Actuate in November 2004 to head its strategic campaign into the insurance market. David holds a Bsc in Economics and Politics from the University of Bath a
nd is an Associate in Risk Management from the Insurance Institute of America.
"Actuate has deep experience in addressing the enterprise reporting needs of global 9000 organisations by presenting information from disparate systems into effective information for key decision-makers, “ comments David. “This enables companies to directly improve corporate performance, minimise risk and increase customer retention and represents a tremendous market opportunity with insurance companies who face their own challenges to reduce leakage, improve partner and customer communications and meet exacting regulatory demands. I look forward to helping realise Actuate’s potential in the Insurance market.”
“With David on board, Actuate will benefit greatly from his extensive industry experience," said John Maxwell, Actuate’s VP of International Operations. "We are the reporting system of choice for more than 40% of the Fortune 1000 financial services companies, and we look forward to positioning Actuate as the best in class enterprise reporting partner for the insurance industry that enables 100% adoption of information throughout their organisations."
Customer Self-Service Executive Event - London
Actuate UK is hosting a Customer Self-Service Executive event on April 14th at Sun Microsystems, London. Featuring speakers from Deloitte, Citibank and Scinapps, this event is targeted at individual who are responsible for or involved in, Customer Self Service within Financial Services organisations. Attendees are guaranteed an invaluable and independent view of today’s key issues regarding customer web-self service, reducing costs for servicing/supporting customers, customer retention and reporting internally/externally to meet with compliance. To book a place, or to find out more, please visit and select Executive Events.
About Actuate Corporation
Actuate Corporation is the world leader in Enterprise Reporting Applications that ensure 100% adoption by users. Actuate's Enterprise Reporting Application Platform is the foundation on which Global 9000 organisations (companies with annual revenues greater than $1 billion) and packaged application software vendors develop intuitive, Web portal-like reporting and analytic applications that empower 100% of users with decision-making information. These applications are deployed inside and outside the firewall to improve corporate performance across a range of business functions including financial management, sales, human resource management, and customer self-service. When tested against other business intelligence products, Actuate's Enterprise Reporting Application Platform has been proven to offer industry-leading scalability and the lowest Total Cost of Ownership. Actuate has over 3,000 customers globally in a range of industries including financial services, pharmaceutica
ls, insurance, and distribution services, as well as the government sector.
Founded in 1993, Actuate has headquarters in South San Francisco, Calif., and has offices worldwide. Actuate is listed on the NASDAQ exchange under the symbol ACTU. For more information on Actuate, visit the company's Web site at

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