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Press release


WANT TO GET INTO SHAPE FOR SUMMER? IT’S EASY WITH VITSMART CALORIE CONTROLLER’S ZINGY PINK GRAPEFRUIT DRINK


Do you want to get into shape for summer? Are you looking for a refreshing drink that is going to quench your thirst without clocking up the calories?

Are you fed up with fizzy drinks or thick filling smoothies?

Vitsmart Calorie Controller comes in a fantastic pink grapefruit flavour and is one of the most slimmer-friendly drinks on the market.

Not only does it contain a refreshingly low 1.2 calories per 100ml, this new low carb drink is packed with vitamins, minerals and botanical extracts to keep you feeling healthy.

It contains botanical extracts such as Jerusalem Artichoke, Yerba Mate and Damiana, which help the body convert sugars more efficiently – making it longer before you feel hungry again.

And there are also essential minerals including calcium, sodium, potassium and magnesium – nutrients that are all needed to keep our bodies in good order.

Each drink contains 100% of the recommended daily allowance of vitamin C - an anti-oxidant rich vitamin needed for growth and healthy body tissue as well as assisting the body in the absorption of iron.

Vitsmart, which is now on sale in Boots, Waitrose, Sainsbury’s Forecourts and around 30 hospital shops across the country, is aimed at working men and women who want a healthier alternative – without sacrificing the taste.

Chris Pomeroy, Managing Director of Vitsmart, said: “Our drinks deliver vitamins, minerals and other ‘good for you’ natural ingredients in an everyday soft drink.

“The range is perfect for health conscious people leading busy and frantic lifestyles.

“The drinks are more exciting than water and offer a much healthier alternative to carbonated soft drinks.”

* The Vitsmart drinks are available in 500ml bottles with a sports cap priced 99p.

NOTE TO EDITORS

* For more information please call Lucy Mason at Mason Media on 0151 348 4293 or 07903 197402.

Prospect Beverages Ltd, which makes Vitsmart, has invested tens of thousands of pounds in developing and harnessing state of the art technology to blend its range of vitamins and minerals. It is leading the way with the use of such technology.

The company is based in Princes Risborough, Buckinghamshire.

THE MINERALS
Jerusalem Artichoke: The Jerusalem Artichoke is a North American plant that found its way to France during the 1600s. It is rich in potassium. It can also help the body to convert sugars more efficiently.

Yerba Mate: Yerba Mate is made from the bark of a tree native to Paraguay. It is rich in minerals and vitamins, especially vitamin C. Its chief benefit is to support the adrenal glands during periods of stress – and is a natural alternative to Viagra. It also stimulates the adrenal glands which can boost short-term energy.

Damiana: Damiana is a sacred tonic herb that has been used for thousands of years to boost energy levels and combat fatigue. It is also known as an aphrodisiac, an anti-depressant and a mood enhancer.


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