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London, April 12, 2005 – Saw-You Ltd. today announced that it is a recipient of Red Herring 100 Europe, a selection of the 100 private companies in Europe and Israel that play a leading role in innovation and technology.

“Our list shows that despite obstacles posed by regulations, bureaucracy and tradition, innovation and entrepreneurship continues to thrive in Europe,” said Red Herring editor-in-chief Joel Dreyfuss.

Mike Kinsella, the chief executive officer of Saw-You agrees, "There is a lot of great stuff going on in Europe right now, which is going to have a huge impact on a global level. We are delighted to be recognized and included on such an esteemed list. Saw-You has already been voted the 'Coolest International Company' in 2003, so to be part of the Red Herring Hot 100 is a great honor. With our new funding in place and several large scale product releases ready to go, this recognition is very timely"

Red Herring’s lists of top private companies are an important part of the magazine’s tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google and eBay were spotted in their early days by Red Herring editors as those that would change the way we live and work. This is the first time that Red Herring magazine has compiled a list focused exclusively on the most promising startups in Europe.

Red Herring’s editorial staff rigorously evaluated more than 600 private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

To honor the CEOs of Red Herring 100 Europe companies, Red Herring has invited each CEO to present his or her company at its Venture Market Europe 2005 conference, a forum for technology’s most exciting companies to share their insights on the future of innovation and the entrepreneurial journey. Scheduled for April 12-14, 2005 at the Hilton on Park Lane in London, this intimate, three-day conference will explore the trends, technologies and people affecting the European IT sphere, including the new challenges posed to European companies by emerging competitors in Asia.

About Red Herring
Red Herring, Inc., founded in 1993, is a media company whose mission is to cover innovation, technology, financing and entrepreneurial activity. Its staff of award-winning journalists tell readers what's first, what matters and most importantly, why.

Red Herring is dedicated to thorough research, relevant metrics deep financial analysis, in-depth reporting, crisp writing and thoughtful debate. We are a skeptical, intelligent and trustworthy source of information in technology business. Our primary obligation is to provide the most relevant, honest and independent information and analysis to our audience, with the conviction that an exceptional editorial product is the best catalyst for success and the best way to serve our advertisers and investors. Our content is original, compelling and actionable for industry executives and entrepreneurs.

A privately held company, Red Herring, Inc. is headquartered in Belmont, California. For more information visit

Founded by Mike Kinsella and John McGuire in March 2000, Saw-You is pioneer in advanced mobile Community. The company has patented a number of key technologies relating to messaging based on physical descriptions. This allows Saw-You users, to search for specified characteristics and exchange messages (SMS, MMS etc.) with people seen in social environments such as clubs, pubs, gigs etc. Accessed online or through mobile phone handsets, Saw-You Weemee personalized Avatar technology delivers a community that is growing at half a million users per month.

Saw-You has been recognized by a number of leading publications and services as one of the most exciting new services for mobile phones in the world today. Fortune magazine recently awarded the company the 'Coolest International Business' award. For more information visit: and

Mike Kinsella

Brian Baglow
Indoctrimat PR
M: +44 (0) 7747 792247

This press release was distributed by ResponseSource Press Release Wire on behalf of Indoctrimat in the following categories: Business & Finance, Computing & Telecoms, for more information visit