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Make Poverty History has clicked its way to the number one position in the online charities sector this week, thanks to a new ad campaign featuring a host of high-profile celebrities.

Data from Hitwise, global leader in real-time competitive intelligence, reveals that the official Make Poverty History website ( is currently the top Humanitarian website for the week ending 9th April, with more than 11% market share of the sector.

The charity’s ‘Click’ advertisements feature celebrities such as Bono, Kate Moss, Brad Pitt and Kylie Minogue, clicking their fingers every three seconds to symbolise the rate at which children around the world die from extreme poverty, with each click representing the death of another child. The celebrity-studded ads, which are being broadcast on TV, in cinemas and on the radio, were launched on March 31st and traffic to spiked dramatically on that day. The site experienced a four-fold increase in traffic in the space of 24 hours, jumping from just over 5% market share of the online humanitarian sector on March 30th to almost 20% on March 31st.

Traffic to the site remained high in the week following the campaign’s launch, boosting the site to the #1 position. Meanwhile, ‘make poverty history’ is also the top search term driving traffic to sites within the Humanitarian category this week.

The online success of Make Poverty History follows a string of high profile charity events online. During March, Comic Relief saw a tremendous amount of traffic for both its Red Nose Day and Fame Academy initiatives.

In addition, the craze for charity wristbands - kicked off by the Lance Armstrong Foundation - also boosted market share for the Community sector during February and March, with Make Poverty History’s own white wristbands appearing prominently in search terms for the Community category: ‘wristbands’ and ‘make poverty history bands’ were two of the top terms driving traffic to the Make Poverty History website during March and April.

Later this month, several other charity events look set to grab their share of the spotlight, including ‘Race for Life’, a series of women-only 5km events around the UK which aim to raise money for Cancer Research. The race’s website, has already sprinted into second place within the Community ranking this week.

To request a copy of the Hitwise Online Community & Charity Report, click on the link below:


Hitwise is the world’s leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.
By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation.
Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.
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This press release was distributed by ResponseSource Press Release Wire on behalf of Hitwise UK in the following categories: Consumer Technology, Business & Finance, for more information visit