Every so often you come across a reference book so invaluable that you are left wondering how you ever managed before it was published. Gabay's Copywriters' Compendium, published by Elsevier on April 18, 2005 at £29.99, is such a landmark publication.
With over 700 pages crammed with useful tips and fascinating facts, including 'trade secrets' learned from decades working in advertising and marketing, Gabay's Copywriters' Compendium covers all you need to plan and write powerful copy in clear and concise English.
Jonathan Gabay, the book’s author, explains the background: "I spoke to creative directors, PR professionals, brand managers, direct marketing experts, journalists, designers and many more. I also drew upon my own copywriting experiences at leading ad and PR agencies, as well as the experiences of some of the country's brightest marketers who attended my writing and creative courses at the Chartered Institute of Marketing. With a library full of insights, I began writing what I planned to be an accessible book which writers could 'dip into' just as they would with a dictionary or thesaurus. (Yet hopefully a little more 'gripping'!)"
Its or it's?
The British Council stated that within ten years two billion people will be learning English as it becomes a truly global language. Yet for people whose primary language is English, there remains a great deal of confusion over classic misunderstandings such as to where to place an apostrophe.
As with every subject tackled in the book, Jonathan makes English grammar fun and easy to grasp for readers of every age and background. His own writing style is lucid and yet makes the reader feel at ease. Throughout, Jonathan offers examples of pitfalls that contribute to the kind of grammatical mistakes that all of us can make from time to time.
In addition to grammar, Jonathan delves into what is nothing less than an encyclopaedic range of creative techniques including understanding writing for the web, clichés, spelling, writing advertisements, US vs. UK English, speech writing,newsletter writing, journalism…...even explaining the origins of words and brands as well as how and why we write as we do today.
Clearly, a copy of Gabay's Copywriters' Compendium should be on anyone’s desk who needs to write clearly, succinctly and stylishly.
Additional information is available at a dedicated website:
For further information, interviews with the author, review copies please contact:
Roz Hubley e-mail: firstname.lastname@example.org
Telephone: 020 8767 7352
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