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LONDON – 20th April 2005 - Guardian Unlimited is launching a free desktop alert service bringing breaking news to users' computer screens, as it happens, even if they are not in their Internet browser. Developed by Skinkers, the leading in desktop alert technology, these alerts will appear on users' screens as soon as news breaks, and disappear when the information is no longer current.

Users receive headlines and summaries in a small dialogue window on their desktop. Whether they are typing a word document or using another programme, the alerts system allows them to click through easily to the full story on Guardian Unlimited.

Users can sign up to receive free alerts on major news events and football news, travel bargains and MediaGuardian's popular MediaMonkey insider gossip. As well as keeping users in touch with the news, the alerts boxes also provide a unique opportunity for advertisers to reach Guardian Unlimited's attractive ABC1 audience.

David Long, Managing Director, Skinkers plc, said: "We are delighted to be working with such a popular and innovative daily newspaper. This win underpins our leadership position in the desktop news alert market. Our research proves that news alerts increase the frequency of contact with the audience by up to 20 times and we expect similar results for Guardian Unlimited."

Adam Freeman, Head of Commercial Development for Guardian Unlimited, said: "Breaking news in an incredibly fast, dynamic and competitive market is our livelihood. We are constantly seeking new, improved ways to deliver news to our audience and innovative advertising solutions for our clients."

Desktop news alert can be downloaded free at guardian.co.uk/alerts



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Notes to editors:

About Guardian Unlimited
Guardian Unlimited is the UK's biggest online newspaper, generating in excess of 100 million page impressions per month from almost 10 million unique users.

For more information contact Anna Sinfield at Guardian Unlimited on 020 7239 9818

About Skinkers plc
Skinkers Desktop Alerts are a business-controlled channel to the desktop of computer users that guarantee important messages are seen when most needed. With email communication starting to fail under the pressure of spam and viruses, it is crucial for businesses to be able to guarantee the delivery of important messages to both customers and employees. Skinkers has created a software technology that allows organisations of all sizes to quickly and cost-effectively deploy their own high-priority message delivery channel to the desktop of their employees or their customers worldwide. Clients include: BBC, Comic Relief, Kelloggs, Reuters, Sky, Warner Bros and Xbox. Skinkers Alerts are very effective as they can:

- Deliver messages at a predefined time
- Support hundreds of thousands of users in a very cost effective way
- Track how many people receive and interact with the messages
- Deliver alerts both to anonymous and identified users
- Control the look and feel of messages for brand control
- Drive people to other information on the internet/intranet/television/etc
- Deliver large multimedia files in a highly optimised way.



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