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Leading personal e-finance player Moneynet continues to increase online business since implementing Prophet on its website

Newbury, Berkshire, April 28th, 2005. speed-trap Limited, the e-business intelligence company, has today announced that Moneynet has renewed its contract to use Prophet, its client-side data collection and analysis solution on their website at www.moneynet.co.uk

Monitoring and analysis of search and banner advertising plus being able to track every website visitor and purchaser’s behaviour were cited as prime reasons for the continued and expanded use of Prophet. These facilities have enabled Moneynet to ensure their website is designed and constantly maintained as well as possible thus enhancing customer experience and fostering increased online sales.

Commenting on the renewal, Richard Brown, Chief Executive at Moneynet said: “speed-trap’s client-side measurement technology, provides us with real e-business intelligence right across our on-line business, it enables us to have a complete view of user experience and behaviour and so enables our marketing people to view, measure and manage every facet of our on-line business and applications”.

Brown continued: “The unique strength of Prophet is its ability to record every aspect of every on-line visitor’s experience and action in a secure and privacy-conscious way. Armed with this unique dataset, and using speed-trap’s analysis and visualisation tools, we have gained a new insight, enabling us to optimise our on-line presence and make bottom-line improvements to the business”.

Malcolm Duckett, speed-trap’s VP of marketing and operations said of the contract renewal: "We are of course always pleased when customers renew or extend their business with us and it’s a positive endorsement of our e-business intelligence solutions that a leading organisation such as Moneynet have again elected to do so. By continuing to use Prophet on their website, Moneynet are ensuring that that their site remains as intuitive to use and as visitor friendly as possible.”

Notes to editors

About speed-trap
speed-trap is the e-business intelligence company. The company provides technology and solutions that provide accurate, real-time and complete data on the interactions between customers and web sites. Moving beyond traditional Web Analytics speed-trap not only provides statistical and business information on activity in the site, but uses the in-depth data provided by its Dynamic Collection™ Technology to give a unique view of visitor experience and customer journeys providing valuable insights into how well on-line assets are meeting objectives.

speed-trap’s solutions are being used by businesses to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time content management systems.

speed-trap was founded in January 2000 and is based in the UK with headquarters in Newbury, Berkshire. See www.speed-trap.com for further information.


About Moneynet
In today’s climate of fierce competition, the personal finance market has become increasingly complex and confusing to the consumer. At moneynet (www.moneynet.co.uk) we believe that the process of buying a house, finding the best home for your savings or looking for the best terms for credit should be a simple one. Our aim is to help achieve this by presenting financial data in a clear and easy to understand format.
Launched in 1997, moneynet was the first UK website to publish a comprehensive, independent and impartial overview of the products available in the personal finance sector, thus giving the consumer the freedom and ease to choose the product best suited to their needs.
Our portfolio includes details of mortgage products from over 100 lenders, investment products from over 100 banks and building societies plus details of many more credit cars and personal loan providers, all of which are updated daily.

Media Contact:
Jim Crowther
Ad-Lib International Limited
Website: www.adlibinternational.com
Tel: 01189 744189
Email: jim@adlibinternational.com



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