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28th April 2005

PRESS RELEASE:

WOKK' n ROLL: WOKKA SAKi rolls out across South Beach, Florida.

For this press release with pictures, please click on the following link: http://www.wokkasaki.com/news/launch.htm


WOKKA SAKi (http://www.wokkasaki.com), the vodka saké brand owned by the UK company Extreme Spirits Ltd, launched last week across South Beach, Miami.

A targeted bar campaign codenamed 'Operation Kimono' saw South Beaches' finest venues visited by a ravishing Asian-esque woman. Paparazzi bulbs flashed as her stretch limo pulled up and crowds parted as she entered mysteriously holding a bottle of WOKKA SAKi, and flanked by military trained bodyguards dressed in black.

Only a select number of stylish venues were privileged to be hand presented with a bottle of the unique brand in this unique way, and 100 party goers in each venue were able to sample the signature cocktail 'The Shy Eskimo' ( WOKKA SAKi, cranberry, and soda.)

The Venues selected were: The Sky Bar @ the Shore club, Hotel Victor, BED, Grass, The Raleigh Hotel, Crobar, Mansion, Opium, Privé,Prime 112, Touch, Sushi Samba,China Grill, Forge and The Pawn Shop.

In addition WOKKA SAKi saw itself listed the same week in The Delano, Mandarin Oriental,The Setai, Nikki Beach, Pearl, The Sanctuary Hotel & Pacific Time.

Tim Day, Creator of WOKKA SAKi & marketing director commented ' Operation Kimono is the brainchild of NY marketing agency Red Rocket, and proved a highly effective guerilla style marketing campaign that really captured the imagination of both gatekeepers and trendy party goers, instilling intrigue and brand awareness'. He added ' We will now be taking 'Operation Kimono' and rolling it out across the rest of Florida, followed closely by Chicago, New York and San Francisco.'

Red Rocket marketing agency collaborated with South beach based promoters Tai Entertainment to implement Operation Kimono. Tai Entertainment will continue to represent the brand across South beach in particular at their hip weekly parties including Soiree Sunday @ The Raleigh Hotel, Tuesday nights at The metro Hotel Astor, and wednesday Dinner club at China Grill. Wokka Saki will be the exclusive vodka at these events and the chosen brand for VIP's.

Editorial note:
What is WOKKA SAKi ?:
WOKKA SAKi is a blend of micro distilled grain vodka, fine Japanese saké, and a subtle essence of Asian fruit. East meets west, saké meets vodka, WOKKA SAKi represents the fusion of two noble cultures, inspired by the awesome beauty of 'Snow Monsters' found around Japan's Asahi mountains between January and March.
Award Winning:
WOKKA SAKi has excelled at the San Francisco International Spirits competition for three consecutive years, having been awarded Double Gold in 2003, Gold in 2004, and now Double Gold in 2005. This represents an unrivalled run of results in this prestigious competition. In addition
WOKKA SAKi has been rated 96/100 in a taste test by Paul Pacult ( aka 'The Spirits Guru USA'), his highest categorical rating.
What makes WOKKA SAKi so special ?:
It's all in the blend ..... a rare process of three step micro distillation in a single 400 litre stainless steel pot still known as 'Tom Thumb', ensures the grain vodka in WOKKA SAKi is exceptionally smooth. Fine imported Japanese saké is then carefully blended with the vodka and a subtle fusion of Asian fruit is added that harnesses the character of WOKKA SAKi and gives it its distinctive flavour.This labour intensive process of single batch distillation and manual blending is reserved for only the finest and most expensive spirits.
Inspired by 'Snow Monsters':
Each year between January and March, powerful winds from the Siberian plains whip the surface of the Sea of Japan, becoming heavy with freezing vapour before hitting the Japanese coast and rising high over the Asahi mountains. Standing in their path, giant conifers on the slopes of Mount Zao become coated with layer upon layer of snow and ice, until eventually their shapes are obscured and distorted. These petrified giants seem to stalk the valleys and are known as 'snow monsters' or 'Juhyo'. Their awesome beauty is celebrated at Mount Zao's annual Snow Monster festival.
WOKKA SAKi is personified by the creation of the Snow Monsters: The Western wind (represented by vodka), the eastern enviroment (saké) and the beautiful and unique outcome (WOKKA SAKi)
Contact details:
WOKKA SAKi is a registered trade mark and a brand owned by Extreme Spirts Ltd, for further information please contact:
Extreme Spirits Ltd
The Mews
Broadgate House
Steeple Bumpstead
Nr Haverhill
Suffolk CB9 7DG
tel: +44 1440 730 779
fax: +44 1440 730 789
email: info@wokkasaki.com
Trade Enquiries:
USA:
Pasternak Wine Imports
500 Mamaroneck Avenue
Harrison
NY 10528
USA
tel: +1 800 946 3110
email: info@pasternakwine.com
CANADA:
Quintessence brands
310 Victoria Avenue
Suite 409
Montreal
Quebec
Canada H3Z 2M9
Tel: +1 514 482 3460
email: info@qb-inc.com

LATIN AMERICA / CARIBBEAN / MEXICO:
Extreme Spirits Ltd
Raul G. Godoy: WOKKA SAKi VP Sales
10836 S.W 75th Street
Miami
Florida 33173
tel: + 1 305 903 8321
+ 1 305 273 1435
fax: +1 305 273 1435
email:raul@wokkasaki.com


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