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Calling all Doreens! To coincide with the launch on of the world’s best-selling bra – the Triumph Doreen – we will be conducting a nationwide search to find the bra’s namesakes. If you are a Doreen, or know of someone out there called Doreen, Figleaves wants to find you.

The Doreen was launched almost 40 years ago and the style has remained virtually unchanged since then. Fans of Doreen are extremely loyal: for some, it is the only bra they’ve ever worn (often for 10 plus years). So, despite its classic styling with wide straps, what is it about the Doreen that generates such ardour?

Doreen on Doreen:

Doreen Gould, market researcher from Edgware, has been wearing the Doreen for over twenty years.

“It's very, very comfortable. It doesn't cut in; the straps are comfy; it washes nicely. It's a very nice bra. It does keep its shape, and, if you're big, that's important. I didn't just buy it because it's my name - it truly is good! When you find something comfortable, why rock the boat?”

Doreen facts:
○ Superb fit – 3 section cup which gives great shape and short centrally placed straps which don’t dig in.
○ Surprisingly, it’s unwired but gives unrivalled support and uplift – excellent for more mature figures where there might be sagging.
○ The average bra style has 36 size options. The Doreen has no less than 67 – goes up to 46J cup.
○ Best-selling Doreen size in the UK is 36D

Doreens who can prove their identity need to send in a photocopy of their passport or driving licence and will receive a free Doreen bra. For more information go to www.figleaves/doreen

For press information, samples or images please contact 0208 492 2557
To see image click here

About launched in 1998 and is the world’s largest online retailer of branded lingerie, swimwear, sleepwear and men’s underwear. We stock over 200 brands and operate a free delivery and no hassle returns policy. The site has also been awarded the top retail accolade by Retail Week for Online Retailer of the Year 2005 and Lingerie Retailer of the Year 2004 by fashion industry bible Drapers.

This press release was distributed by ResponseSource Press Release Wire on behalf of Figleaves Global Trading in the following categories: Women's Interest & Beauty, Retail & Fashion, for more information visit