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Women are set to take over from men as the holders of the nation’s wealth by 2025 according to recent research. Over one million UK businesses are owned by women and these businesses currently contribute over £115bn to the UK economy. There are more female-held directorships than ever before (7.2% of all FTSE100 board seats are now held by women).
The statistics go on and on, and yet women are less likely to use the services of a financial adviser.

Enter Elements, a no nonsense, jargon free, unique service providing financial advice that is truly independent, delivered by female financial advisers chosen for their attitude, expertise and commitment.
Elements was created by Caroline Anstee and Adele Jones, highly experienced in providing financial advice. They had acknowledged how pleased their female clients were when they could get advice from other women.
“We are in no way suggesting that female financial advisers give better advice than their male counterparts”, says Adele “ We have observed that women want different things from financial advice, they are more interested in building a long lasting relationship with their adviser and appreciate that a female adviser will understand that needs change through life, through career breaks, marriage, divorce and maternity”.

Elements is much more than a financial advisory service, through their website, clients can read relevant newsletters, gain access to a complete lifestyle package, investigate networking opportunities, attend seminars as well as gain information on financial issues – all in one female friendly package.

Eventually, Elements will build up a network of related professional advisers throughout the country, so if you want a female lawyer, accountant or mortgage adviser Elements will be able to provide you with the information you need.

Elements aim to bring together all the elements of life for busy women everywhere, whether you are single, living with a partner, married, divorced or widowed they can help with professional, empathetic financial advice.

Elements are also delighted to announce their association with WoW – the only charity in the UK which funds vital research into all aspects of women’s reproductive health. For every client seen by Elements, a donation is made to WoW. As the charity says, “ Wellbeing of Women is about life – helping to enable it, sustain it and make it of the best quality”. Elements are about lifestyle, helping to enable the lifestyle you want, sustain it and also make it of the best quality.

Rachel Elnaugh, Founder and Chief Executive of Red Letter Days and recently seen as a Dragon on BBC 2’s Dragon’s Den says of Elements.
“ The financial services sector is an overcrowded market, but Elements have created a niche by supplying clear, concise, independent financial advice for women, by women. They are taking into account all the elements of a woman's life and finding products which will contribute to her financial wellbeing - financial freedom buys choices, Elements want women to achieve financial freedom. It's a great idea"


Note: Adele Jones and Caroline Anstee are available for interview, comment and can submit copy on any financial issues.

For further information please contact Julie Pittilla, Pittilla PR on
0161 338 2020 e-mail
Mobile 07860 542559

This press release was distributed by ResponseSource Press Release Wire on behalf of Pittilla Public Relations in the following categories: Women's Interest & Beauty, Personal Finance, Business & Finance, for more information visit