AKAMAI CHOSEN TO PROVIDE PLATFORM FOR INNOVATIVE ONLINE STREAMING PROMOTION OF NEW GAME
… Interactive agency AKQA chooses Akamai Streaming to support innovative television Macromedia® Flash® website promoting the release of the new Forza™ Motorsport game for Xbox®…
London, United Kingdom, 24 May 2005 - Akamai Technologies Limited, a subsidiary of Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and business processes online, today announced that its EdgeSuite solution has been chosen by AKQA, to promote the soon-to-be-released Forza™ Motorsport game, available only on Xbox®. To help support anticipated user demands for the launch, Akamai will support an innovative “television-style” Macromedia Flash streaming website to promote the latest game for Xbox. The website (URL: www.fmc.tv) is due to go live on 13 May when the new version of Forza Motorsport is released. Microsoft is a long standing client of AKQA.
Carlos Ramon, Vice President of Sales and General Manager, International at Akamai, said; “For many companies trying to undertake marketing campaigns and initiatives online, the issue of bandwidth provisioning and reliability is a huge challenge, especially when their reputation and the success of a campaign depends upon it. Akamai’s EdgeSuite solutions have a robust and functionality-rich platform to provide the scalability and reliability that companies need as is demonstrated by AKQA’s choice of Akamai for the Forza Motorsport launch campaign.”
“Once we had been awarded the contract, we then had to deliver on our concept,” said Andy Hood, Creative Development Director at AKQA. “Looking at the solutions available to do this, we realised that we needed a scalable and reliable platform that required minimal management and input from us and that would provide the bandwidth and performance we needed. Without this kind of solution, the streaming site we envisioned could have been a non-starter.”
Having looked at various solutions, AKQA opted for Akamai’s EdgeSuite solution. EdgeSuite makes use of Akamai’s platform of thousands of servers located globally at the ‘edge’ of the Internet near to end users. This unique network allows Akamai to provide scalable provisioning to customers with added functionality to help with the management and delivery of online marketing campaigns and content.
“The closed loop Macromedia Flash video we wanted to use for the Forza Motorsport promotion would run for about 30 minutes and we needed to plan for around 60,000 site visitors per week, each making a download of around 300 KB/s. Akamai was able to provide all the necessary functionality to meet our requirements,” Dawson continued.
About Xbox 360:
Xbox 360 is the future-generation video game and entertainment system that places you at the center of the experience. Available this holiday in North America, Europe and Japan, Xbox 360 will ignite a new era of digital entertainment that is always connected, always personalised and always in high definition.
AKQA is a global interactive agency that uses innovative ideas and technology to deliver results for the world's leading brands. One of the Advertising Age Top Five interactive agencies, AKQA was also named 2004 Creative Agency of the Year by Media Magazine and twice-recognized as the "Most Respected Agency" by New Media Age. In business for over a decade, AKQA is a recognised pioneer and innovator, providing marketing, customer services, digital product design and e-commerce solutions to clients. For further information visit www.akqa.com
Akamai is the leading global service provider for accelerating content and business processes online. More than 1,300 organisations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximising the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organisations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit www.akamai.com.
Akamai Statement Under the U.S. Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by unauthorized users or others, failure to have available sufficient transmission capacity, a failure of Akamai's network infrastructure, and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.
For further information please contact:
Tel: (0870) 7000166
Akamai Technologies, Inc.
Tel: (617) 444-2524
Tel : (020) 7087 2883
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