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Once again Leicester has Star Wars pumping through its veins. Almost 20 years after Palitoy closed its factory doors a new Leicestershire based company is once again strong with the force. Pride Displays (A division of Retrobilia Industries Ltd) have turned a passionately obsessive, toy-collecting hobby into a fulltime business. Company Founders & Directors Samuel Johnson and Rebecca Copson own one of the largest private collections of toys & games in the UK, spanning some 60 years. It was their knowledge and understanding of the 'collectors market' that enabled them to create a revolutionary toy concept, which has been embraced by fans and collectors around the world, the Pride Displays Action Figure Diorama.

Anyone who is a Star Wars collector will know how frustrating it is to display and protect a collection, and ultimately make it look good. Pride Displays offers the ultimate in dynamic scene setting dioramas, and their first Star Wars diorama, officially licensed y Lucasfilm gives home to the original set of 21 figures. So if you were one of the many people who gave your Star Wars figures away to the kid down the street for 10p and a Sherbert fountain, you could be kicking yourself. Not only are Pride Displays doing the Dioramas for all 6 films from the Star Wars saga, they are also providing a 'Trilogy Cabinet' to house them in, which will be "the ultimate in collector chic".

Retrobilia Industries Ltd are tremendously proud to be following in the footsteps of the old Coalville based firm Palitoy, who began making the original Star Wars toys back in the 70's. Samuel says "Pride Displays are a homage to the original Star Wars toy line, we have designed it with the same style and feel of the original toys and even packaged it to look like it came out of the Palitoy factory back in the 70's".

Retrobilia is one of many emerging companies in the East Midlands, which is helping to establish the area as a creative Mecca. Their Pride Displays division has pushed the boundaries as to what can be achieved with little more than a solid concept and a determination to succeed. With no form of collateral, Samuel and Rebecca spent a lot of time looking into every grant & loan facility available, but none seemed to suit. After speaking with Business Link they were told they might be eligible for a Government funding scheme called The Small Firms Loan Guarantee Scheme. The SFLG is renowned for being difficult to obtain, but through sheer bold determination and belief, they got it. Working capital was not their only problem; licensed products require a license fee and a sum up front as a guarantee. They had already put in place the deal with Lucasfilm Ltd for the UK rights, but Samuel was not content with that and started negotiating rights not only for Europe but the US as well
. After hard bargaining and a lot of sleepless nights they got the rights.

After a multitude of problems in the beginning and a crippling blow last year when their Chinese manufacturer let them down, Retrobilia has overcome serious adversities to emerge as a company to watch in the future. All design, sculpting and prototyping is carried out in-house by Samuel and Rebecca at the Retrobilia studio in Leicester. They have just taken on their first member of staff who maintains the sales side of the business, and they are hoping to employ more staff by the end of the year. Samuel says "Pride Displays is constantly growing and acquiring more licenses to produce diorama's, beyond Pride Displays, Retrobilia will be producing a whole host of cool toys and bringing back some familiar faces". They have already had discussions to build a grand toy museum in Leicester and set their sights firmly on reuniting the people with their childhood memories.


Samuel Johnson
Tel: 0116 241 6927 Email:

Barry Eldridge
Press Office
Tel: 0845 226 1138 (local call rate) Email:

This press release was distributed by ResponseSource Press Release Wire on behalf of Retrobilia in the following categories: Children & Teenagers, Men's Interest, Entertainment & Arts, Leisure & Hobbies, Business & Finance, Media & Marketing, for more information visit