AlanDick, the global telecoms and broadcast infrastructure specialist, has made the bold move of acquiring ADNL, its Dutch distributor, with the express intention of boosting revenues from the booming cellular marketplace in the Netherlands.
Building on the opening of its Romanian operation last year, the Dutch acquisition positions AlanDick to fully exploit the infrastructure sales opportunities offered by the five GSM networks already operational in the Netherlands.
"The Netherlands is one of Europe's strongest cellular landscapes, with multiple carriers and brands pitching for all categories of Dutch users. The country has significant potential, both in terms of in-country sales, and as a bridgehead for the rest of Europe," said Jason Pearce, AlanDick's group commercial manager.
All of ADNL's resources have been brought under the AlanDick umbrella since the deal was signed earlier this year, with ADNL's 1,000 square metre warehouse facility in Weesp, together with its staff, all working towards the common goal of boosting sales.
ADNL's history is an interesting one, the company having been formed in the late 1990s, when AlanDick sold its interests in the Netherlands to Jacco Neutèl, the company's general manager, who, even today, is still with the operation.
"The landscape in Europe and the Netherlands in particular has changed immensely since the late 1990s," said Pearce.
"Back then, GSM was still very much in its infancy in terms of value-added services, and mobile data was barely off the starting block. Today, GPRS take-up is widespread and the Netherlands has five GSM operators and no less than eight mobile virtual network operators," he added.
To meet this booming demand, Pearce said that AlanDick now has a global supply and logistics chain, giving the company the ability to supply a considerable range of services into the Netherlands on a timely and cost-effective basis.
"The ongoing expansion of nearby Amsterdam Schipol airport and the advent of the euro have changed the European and Dutch business landscapes, both in terms of shipping logistics and customer expectations," he added.
Pearce went on to say that Jacco Neutèl, who will remain with the company to oversee AlanDick's expansion into Europe, has been instrumental in the company's success in the Netherlands.
"Jacco has been taking a number of innovative steps to enhance and improve the contacts that he and his staff have with the transmission industries," he said, adding that business relationships in the Netherlands, as elsewhere in Europe, thrive on professional relationships.
"That's why we're fortunate to have retained his skills, and those of his colleagues, as we move the company back under AlanDick ownership," he said.
Pearce added that, as well as servicing the needs of established and new broadcast and cellular industry customers, AlanDick Netherlands, as the operation will be known, will also allow the company to meet the needs of customers across the Benelux countries, as well as in France, Germany, Spain and Italy, over the next few years.
"These are important markets for us. As in the UK, the newly expanded Europe, with its 10 new accession nations, is poised to undergo the 3G revolution. We will be part of that revolution, just as we were with the move from 1G to 2G/GSM in the early 1990s," he said.
"We have the necessary experience and skill sets to assist our customers, not just in a handful of countries like our competitors, but on a truly worldwide basis. We have the global skills and local presence to more than meet the needs of the emerging next-generation telecommunications marketplace," he added.
Note to editors
AlanDick, founded in 1971, is a world-leading communications organisation spanning 5 continents and serving the wireless, fixed line, broadcast and radio communications markets.
The company boasts a unique service providing comprehensive infrastructure solutions for broadcasters, telecoms providers, cellular network operators, plus aeronautical and military users. Its ability to plan, develop, manufacture, deploy and manage these communication networks internationally won the company The Queen's Award for Enterprise for the third time in April 2003.
In addition, AlanDick offers a wide range of services including site acquisition, logistics, network operations (NOC), radio network engineering and training academy.
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