Workaholic singles are finally striking a balance between work and play according to a survey by online dating site Match.com. Singles are now more serious about finding love than ever before with almost 70 percent of respondents willing to put their love lives before their jobs*.
This change in attitude could be partly due to almost half of respondents claiming their career had played a part in breaking up previous relationships. A third blamed unsociable working hours, whilst 20 per cent commented that quality time spent with their loved ones was spoilt due to pre-occupation with work matters. Londoners and Mancunians are the UK’s worst worriers with this figure rising to almost 40 per cent.
New methods of meeting people have also played a part in helping singles find a better work/love balance. 85 per cent of members who answered the survey said meeting other singles through Match.com made the search for someone special much easier. 78 per cent believed they could identify people they were interested in more effectively online than in a bar or club
Judi James, Match.com’s relationship and behavioural expert said, “Historically, the problem for singles has been that most jobs demand priority time so social pursuits which involve searching for a partner, have fallen by the wayside. Searching for a partner has had to fit in with existing demands so we can no longer afford to be random, which is why online dating is so effective. All singles know the time-waste potential of expensive evenings in clubs or bars; single’s nights where no one interesting shows up or even the dreaded ‘arranged date’ where a whole evening is lost on a supremely unsuitable person.”
The city which has the best work/love balance is Aberdeen, with 95 per cent of singles focused on finding a partner. Other cities which scored highly were Liverpool, Brighton and Nottingham with 87, 85 and 80 per cent respectively.
Glaswegian singles are the best multi-taskers in the UK, as 55 per cent said they were too busy focusing on their career to find a partner, which is why they turned to online dating as a time effective way of meeting people.
Samantha Bedford, MD of Match.com UK said ”Online dating enables singles to contact other single people up and down the UK at a time that’s convenient for them. Everyone, no matter how busy they are can find time to go online and spend an hour or so a week on improving their love lives”
* Survey data collected by online survey tool www.surveymonkey.com. The results are based on the responses of 652 Match.com users.
Match.com singles of all ages are available to comment on the work/love balance research. Please contact Jill Stoppard to discuss case study opportunities.
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after a decade. Throughout its 10-year history, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com community, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.
Match.com is the world's biggest online dating and personals property, according to the April 2005 global ranking of the Personals category by industry-leading independent measurement firm ComScore Media Metrix. Number one across North America and Europe, Match.com operates leading subscription-based online dating sites in 32 countries, in 18 languages and spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, the United States and Latin America and is the premier provider of personals for Love@AOL.com. Match.com is an operating business of IAC/InterActiveCorp (Nasdaq: IACI)
For more information contact
Jill Stoppard, PR and Marketing Co-ordinator for Match.com International
Tel: 020 7428 6861 Mobile: 07956445360
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