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iE integrates Prophet, speed-trap’s e-business intelligence solution across its range of NetFinance products

Newbury, Berkshire, 20th June 2005 – speed-trap Limited, the e-business intelligence company has announced today that it has signed an OEM technology agreement with Intelligent Environments Europe Limited (iE), a leading provider of Internet software for the financial services sector.

Prophet, speed-trap’s e-business intelligence suite including their Dynamic Collection™ and analytical capabilities will be integrated within iE’s NetFinance product range of online financial services software already used by Halifax Bank of Scotland, HSBC and The Royal Bank of Scotland. With the integration of Prophet, iE can offer its clients enhanced real-time business intelligence beyond conventional web analytics and tracking management information.

Malcolm Duckett, VP of Marketing and Operations at speed-trap, said: ‘The inclusion of speed-trap’s technology within their product suite will enable iE to provide their clients with additional and powerful e-business intelligence information, allowing them for example, a total view of website user experience and behaviour thus enabling them to view, measure and manage every facet of their online sales and services”.

Commenting upon the deal Jerry Mulle, iE’s sales and marketing director added: ‘The agreement between iE and speed-trap enables us to provide our clients with immediate and deeper insights into their online business. For any financial services customer the experience is the yardstick upon which their brand will be judged. The attractiveness of speed-trap is that they are able to offer the capability for our clients to gain a deeper insight into that online customer experience. Using real-time data they can manage what the customer sees, when they see it and how they can be better influenced to buy or do more online’.

About speed-trap
Speed-trap is the e-business intelligence company. The company provides technology and solutions that provide accurate, real-time and complete data on the interactions between customers and web sites. Moving beyond traditional Web Analytics speed-trap not only provides statistical and business information on activity in the site, but uses the in-depth data provided by its Dynamic Collection™ Technology to give a unique view of visitor experience and customer journeys providing valuable insights into how well on-line assets are meeting objectives.
Speed-trap’s solutions are being used by businesses to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time content management systems.
speed-trap was founded in January 2000 and is based in the UK with headquarters in Newbury, Berkshire. See for further information

About iE
Intelligent Environments Europe Ltd (‘iE') specialises in designing highly usable and customer-centric Internet products and services that bring the online channel to life for its users.
Our products deliver financial services organisations a complete application, account management and microsite capability for consumer finance, investment, life and pensions and insurance products.
iE's product suite, NetFinance, is built using Microsoft .NET technology and is designed to integrate seamlessly into existing banking systems, back office processors, call centre environments and workflow systems, third party or in house, to offer a real-time, straight-through experience for the customer and the financial services provider.
iE was founded in 1985 and has been an AIM listed company (IEN) since 1996. Our blue-chip customer base includes HSBC, Halifax Bank of Scotland, The Royal Bank of Scotland, The bank of New York and First Data International.

Media Contacts

For speed-trap: For iE:
Jim Crowther Jerry Mulle
Ad-Lib International Limited Sales & Marketing Director
Tel: 0118 9744189 Tel: +44 (0)20 8614 9903
Email: Email:

This press release was distributed by ResponseSource Press Release Wire on behalf of Ad-Lib International Limited in the following categories: Personal Finance, Business & Finance, Computing & Telecoms, for more information visit