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London, 20 June, 2005. Each day, the first 300 visitors to the inaugural Customer: Strategy & Management event will be given for free one of the latest books from three of the most distinguished authorities on customer management. The first 300 visitors each day will be able to choose from one of the four prestigious business books on offer.

Visitors will have the chance to be one of the very first in the UK to benefit from the latest book from illustrious business gurus Don Peppers and Martha Rogers. The book, “Return on Customer”, a powerful blend of theory and practice, presents a completely new way to measure the value a business creates and is not yet available in the UK. The reader will learn how to create shareholder value more efficiently by focusing on Return on Customer, a new business metric based on the premise that customers are a company’s scarcest resource.

Also available is the latest book from world-renowned author and consultant, Peter Cheverton. “How Come You Can’t Identify Your Key Customers?” gives a 10-step process for selecting key accounts in a clear, direct style. It teaches how to define objectives; rate, weight and rank customers, make the selection; segment the market; and communicate with customers.

Further books available include “The Customer is King – how to exceed their expectations” and “Kick-Start Your Business – 100 days to a fitter, leaner organisation”, both by industry guru, Robert Craven, with forewords written by Sir Richard Branson.

JUST ANNOUNCED…
Customer 2005 will feature a new additional keynote speaker - John Seddon, the controversial but informed commentator on management thinking. At 3.35pm on Tuesday 28 June 2005, Seddon will discuss ‘Creating a Customer Driven System’ and will reveal how he translated Taiichi Ohno’s ideas behind the Toyota Production System for service organisations and how better service can lower costs, transform morale and ultimately increase profits.

Customer: Strategy & Management 2005, the UK’s only dedicated exhibition & conference for integrated customer management solutions will take place from 28-29 June 2005 at the Birmingham NEC. Customer 2005 will feature a world-class conference programme and a comprehensive cross-section of 75 leading suppliers of customer management products and services. For further information, or to register for free entry to the exhibition please visit www.customer-event.co.uk or call the visitor hotline on 0870 429 4364.

-ENDS-

Notes to Editor:

About Customer: Strategy & Management
Customer 2005 will take place from 28-29 June 2005 at the Birmingham NEC. The exhibition and conference is organised by CMP Information, the organisers of Call Centre Expo, Technology For Marketing, The Call Centre Executive Forum and publishers of CCF magazine. For further information on the event, please visit www.customer-event.co.uk.

About CMP Information
CMP Information is the UK-headquartered professional media division of United Business Media plc.

Operating in the UK, US, Asia and Europe, CMPi delivers business media solutions to a number of industry sectors. Its products including magazines, exhibitions, conferences, awards, directories and websites are targeted at business professionals across a range of markets; these include Building & Property, Healthcare, Entertainment, Travel, Agriculture, IT & Games and Print.

Amongst its well-established brands are industry leading publications including Guitar Player, Building, Pulse, Travel Trade Gazette, Building Design, Property Week, Music Week, and Chemist & Druggist. CMPi also has a number of leading directories, compendiums and information services such as the Building Product Compendium, Benns Media, The Knowledge and the Professional Series. It also has a number of exhibitions recognised as the pre-eminent events in their respective market sectors. These include CPhI, FIE, The Interiors Event, ACPO, International Fire Expo and IFSEC.

CMPi’s magazines reach over 1.3 million readers directly through subscription, newsstand and controlled circulation, while over 250,000 business professionals and marketers visit its exhibitions each year. CMPi has approximately 1,000 employees and in 2003, CMPi’s revenues totalled £135m and its profits were £25.3m, providing around 25% of UBM’s group operating profits.

For further information, please contact:
Sarah Tanner
PR Executive
CMP Information

t: +44 (0) 20 7921 8522|m: 07730 679912|f: +44 (0) 20 7921 8549
CMP Information Ltd|Ludgate House|245 Blackfriars Road|London|SE1 9UY
www.callcentre-expo.com|www.t-f-m.co.uk|www.callcentre.co.uk




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