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Cynthia Payne’s south London house became notorious in the 1980’s for the wild and scandalous parties that took place there. This summer Cynthia is throwing open her doors again, this time in cyber-space, with the launch of her new website

Cynthia has teamed up with 27 year old Emma Sayle, professional events organiser of the infamous Fever, World of Wicked and Club Champagne parties, to create one of the largest erotic emporiums available on the internet. Regarded as one of Britain’s best party organisers, Emma Sayle has recently taken the mainstream sex industry by storm. Described by the Daily Mail as ‘The Poshest Swinger In Town,’ Emma is the brain that transferred the renowned Cake parties to London from New York and also runs the ultra-exclusive celebrity Killing Kitten’s swinging club.

The House of Cyn is a one-stop shop for all things decadent. Designed to re-create Cynthia’s home in cyberspace, the site features a huge range of online rooms with guaranteed pleasure behind every door. The Playroom offers naughty toys and exotic novelties, all personally vetted and approved by Madam Cyn herself, whilst the Dungeon Room re-creates Cynthia’s famous cupboard under the stairs and caters for more unusual tastes. The Meeting Room offers online dating, chat and travel and the Dressing Room contains an array of clothing, lingerie and uniforms. You can also venture into Cynthia’s very own naughty auction room, CynBay.

Cynthia says, ‘When Emma approached me with the idea to re-create the House of Cyn online I just couldn’t resist. I may be 73 years old but I’m still a sex expert! I wanted to move away from the sleazy, cheap reputation of the adult industry and adopt something less intimidating, easier to navigate and full of the latest news, gizmos and gadgets.’

Emma explains: ‘With the House of Cyn we have created a place where women and men can shop for good quality, erotic playthings, chat online and get details of events and parties without feeling awkward or embarrassed. Too much of the sex industry is controlled by men who really have no idea about it. As an advisor, Cynthia was the obvious choice.’

The House of Cyn website launches on 30th June 2005 with a Fantasy Party in central London.

Cynthia Payne first hit the headlines in 1978 when police raided her home in a pleasant tree lined avenue in suburban Streatham, to find a sex party in full swing, attended by middle-aged and elderly gentlemen exchanging Luncheon Vouchers for sexual entertainment. The court case sparked a media frenzy and in 1980 Cynthia was sentenced to eighteen months for running the ‘biggest and most disorderly house in history.’

Cynthia’s life story spawned a novel, An English Madam’ by Paul Bailey, and two films: Personal Services starring Julie Walters and Wish You Were Here, which catapulted actress Emily Lloyd to overnight stardom. A documentary about Cynthia by David Wilkinson, Cynthia Payne’s House Of Cyn won acclaim at the 1996 Cannes Film Festival.

Cynthia continued to host the odd swinging party and her home was raided again in 1986 during an end of filming party for Personal Services. The resulting court case in 1987 stole the headlines once again and kept the nation amused for three weeks with lurid tales of sex, slaves, transvestites and undercover policemen in disguise. Cynthia won a resounding victory and was found not guilty on ten charges of controlling prostitutes.

In 1992 Cynthia completed a three week season at the Edinburgh Film Festival where she played to packed houses. Determined to change Britain’s archaic sex laws, she has also stood for parliament as a candidate for the Payne and Pleasure Party. Although she never made it to parliament, Cynthia did succeed in attracting the world’s media to what she had to say.

27 year old Emma Sayle is rapidly becoming one of the most recognised figures in the UK adult entertainment industry. Her networking skills were primed whilst growing up overseas in the diplomatic world, followed by a five year career behind the scenes in PR and events. Having side-stepped into the world of adult entertainment, Emma soon realised that it still carried a ‘dirty raincoat’ tag, despite being the fastest growing industry in the UK. She set up Viva La Diva UK to address this and cater to a more mainstream element of liberated people who want to experience sexual culture as entertainment. If you hear about an ‘Eyes Wide Shut’ orgy, a swinging party for the upmarket city or Chelsea crowd or an underground secret orgy club for celebrities, it’s more than likely that Emma’s handiwork is behind it.

Emma re-launched the notorious underground Cake nights, brought them into the mainstream and quickly established the brand as the most exclusive girl’s night out in London attracting the most upmarket, chic, independent women the capital has to offer. She was responsible for the relaunch of the infamous Fever Parties before moving onwards and upwards to take on the World of Wicked and Club Champagne parties, as well as founding the exclusive underground orgy parties ‘Killing Kittens’ for London’s rich and famous.

Notes to editors:
Cake London – The first designer sex brand for women, originally launched in New York in 2000 and was the backdrop for an episode of ‘Sex and the City’. The Cake London nights are notorious and are held in top members only West End venues. Men are allowed by invite only.

Killing Kittens – a very discreet, exclusive private members club for celebrities and well known figures to come together in private venues across the UK and Europe for parties that would rival Paris in the 20’s, Berlin in the 30’s and Kenya’s ‘Happy Valley’ 40’s.

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