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Wellesbourne, UK – Sidewinder today announced that its ServicePLATFORM real-time scheduling software has been selected by Dyson, the UK’s leading brand of domestic appliances. Dyson will be using the Sidewinder software to enhance the efficiency of its 181 field service staff throughout the UK.

Dyson is the only company in the white goods industry that provides support in the field for items such as vacuum cleaners and washing machines, rather then requiring them to be returned for repairs. This improves the service to customers and helps reduce damage in transit.

Before the Sidewinder implementation, engineers were allocated to jobs by post code. Sidewinder provides a real-time scheduling solution, enabling Dyson to offer and schedule appointments intelligently and remove the post code boundaries.

As well as improving efficiency, the Sidewinder software also means that appointments can now be scheduled to a morning or afternoon slot.

“We selected Sidewinder having compared it to other providers in the market in a year-long selection process,” said Frank Morgan, Service Product Manager, Dyson Ltd. “Sidewinder offers us the flexibility and advanced scheduling capabilities we need to advance the efficiency of our field service staff.”

Derek Brown, sales and marketing director at Sidewinder Europe, said, “We’re delighted to be working with a leading brand such as Dyson. This is just the kind of real-time appointment scheduling application for which Sidewinder is ideally suited.”

Currently in development, the implementation will go to pilot stage this September in one service region, then will subsequently be rolled out to other regions. Dyson is using four of the components of the Sidewinder platform: RealTIME Scheduler, AppointmentOPTIMISER, ResourceMANAGER and InformationGATEWAY.


About Sidewinder
Sidewinder delivers leading mobile resource optimisation solutions to help companies achieve control and visibility through real time resource scheduling. Sidewinder has enabled businesses worldwide to maximise revenue and customer retention, through efficiency improvements, from the optimisation of mobile resources and business processes.

Sidewinder’s sales and service facilities are located globally on three continents with Group Headquarters and European offices in the UK, in addition to offices in the USA and Asia Pacific.

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About Dyson
· Dyson vacuum cleaners are available in 38 countries worldwide
· Total number of current employees worldwide over 1600
· One-third of Dyson employees are engineers and scientists
· Dyson has around 1000 patents and patent applications for over 150 different inventions
· James Dyson spent 15 years and made over 5,000 prototypes whilst developing and perfecting a vacuum cleaner that would not lose suction
· More Dyson vacuum cleaners are sold in Western Europe than any other cleaner. Dyson is the market leader in Australia, New Zealand and the US.
· Dyson will invest £50 million in research and development during 2005.

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For further information contact:
Christine Durkin
Sidewinder Europe Ltd
Tel: +44 (0)7880 731679


This press release was distributed by ResponseSource Press Release Wire on behalf of Lumen PR (Nick Daines) in the following categories: Business & Finance, Computing & Telecoms, for more information visit