Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

‘Common Sense’ Poll Beats Academic Research For Formula

The British public has been polled to find the Best Day of the Year – it follows an earlier ‘academic’ study, which published a ‘scientific formula’ for the Worst Day of the Year (January 24) – and research indicates that the Best Day of the Year will be Saturday July 30.

The YouGov research, commissioned by Best Western Hotels GB, shows that a combination of lighter nights, warmer temperatures, holiday season feel-good factor, added to other issues such as school holidays and pay dates, culminated in Saturday July 30 as being the Best Day of the Year of the next 12 months.

Best Western spokesperson, Janine Teasdale, said: “We weren’t convinced that you can actually devise a genuine scientific formula for working out either the worst or best day of the year – we felt it’s a lot more personal, a lot more subjective.

“We’ve polled more than 2,000 of the GB adult population to test consumer views and attitudes, looked at some additional empirical data and the conclusion is that it’s the last Saturday in July.”

The research findings revealed that of the 2,229 adults sampled, Britons’ favourite day of the week is a Saturday (31%) followed by Friday and Sunday (both 15%), while Tuesday (1%) was the least popular day, surprisingly beating Monday (2%).

There was no contest with regards to the favourite season: summer (49%) was well ahead of the pack, followed by spring (26%) and autumn (12%), with winter bringing up the rear (5%).

Meanwhile, the romance of a quiet evening in on a cosy winter’s night was not much of a draw at all – the overwhelming majority of those questioned said they preferred longer days (84%) to shorter days (8%).

Astonishingly, Bank Holidays left the nation divided. While half (49%) of those polled said they felt in a better mood on the Friday before having a Bank Holiday Monday off, almost as many (45%) said they felt no better at all – 4% of the population said they actually felt worse.

Finally, it seems that the public are sceptical about academics producing scientific formula to decide what might be the Best Day of the Year. They thought the average man/woman on the street (78%) was in a better position to make the judgement, ahead of academics (6%) and the Government (1%).

Teasdale added: “As well as the YouGov research findings, which gave us a pretty good indication of how the British public felt, we also factored in issues such as the school holidays and also estimated that by Saturday 30 July most salaried employees and weekly wage earners would have been paid.

“Finally we analysed Met Office weather patterns which showed that over the last 90 years the warmest month is July, with an 18.6C mean, followed by August at 18.4C.

“As July 30 is the Best Day of the Year, and with spirits lifted, it is the perfect weekend to escape and celebrate in style with a partner or friend, so we are giving away three-for-two breaks at a large selection of our hotels in Great Britain.”

The three nights for the price of two applies to 140 of Best Western’s 300+ hotels throughout Great Britain. To take advantage, call 0845 33 00 120. Offer closes 31 August and terms and conditions apply.

For more information about Best Western Hotels GB visit

30 July birthdays
Emily Bronte, b 1818
Henry Ford, b 1863
Henry Moore b 1898
Arnold Schwarzenegger, b 1947
Kate Bush, b 1958
Lisa Kudrow, b 1963
Hillary Swank, b 1974

30 July in history
1874 Boston play Philadelphia in the UK – 1st baseball teams to play outside N America
1935 Penguin paperback books, founded by Allen Lane, went on sale in Britain
1956 US motto “In God We Trust” authorised
1966 England’s famous 4-2 World Cup Final win over Germany at Wembley
1971 Apollo 15 lands on the Moon
2003 Last ‘original style’ VW Beetle rolls of the assembly line in Mexico

Notes to editors
• Images are available on request
• All offers are subject to availability
• Best Western is the largest group of independently owned and managed hotels in Great Britain. As part of the consortium, member hotels are able to maintain their own charm and personality whilst benefiting from marketing activity only available by joining with like-minded independent hoteliers. Aimed at people planning an action packed or relaxing weekend or even a combination of both, Best Western offers a wide variety of outdoor activities and spa treatments packaged with quality hotel accommodation
• Research was carried out online between 14-16 June by YouGov plc on behalf of Best Western GB. The sample size was 2,229. Results were weighted to be representative of the GB population
• The three-for-two offer: this promotion is available at participating hotels on selected stay dates between 1st July and 31st August 2005 (excluding August Bank Holiday weekend 26th – 29th August inclusive).

Further information
Please contact Adrian Johnson ( on 0113 243 1117, 07921 504 134, or

This press release was distributed by ResponseSource Press Release Wire on behalf of Lucre Marketing Ltd in the following categories: Men's Interest, Leisure & Hobbies, Women's Interest & Beauty, Education & Human Resources, for more information visit