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Industry’s first integrated solution helps manage credit risk

Aspective, the leading provider of Microsoft CRM solutions in the UK, and Experian®, the global information solutions company, have come together to deliver the first real-time CRM system integrated with commercial credit information.

The joint initiative is being launched at the Customer Strategy & Management Show, 28-29 June at the NEC Birmingham (stand 230) – illustrating the combined power and business benefits of Microsoft CRM with real-time commercial credit checking information via XML. This will help manage risk, reduce bad debt and enable businesses to make informed decisions about potential suppliers and/or customers. In addition, the creditworthiness of new prospects can be qualified and potential new customers selected using Experian’s data to ensure that users of the system only target those prospects that meet business needs, for example, have a strong credit history, good financial performance and pay their bills on time.

This is the first time that a CRM system has integrated directly with a trusted source of commercial credit risk information, bringing together sales opportunities with critical financial and credit information. At the same time, users will also be able to access Experian’s B2B Marketing solutions, including data hygiene tools, to cleanse their data and maintain data integrity.

“We are really excited to be launching the first phase of this new initiative,” said: Phil Cotter, Managing Director of Experian’s Business Information division. “Integrating credit checking functionality directly with Microsoft CRM gives businesses immediate and much improved visibility of their client accounts through instantaneous access to credit authorisation and credit risk analysis. This allows companies to protect their business by using the information to make informed choices about customers, prospects and suppliers.”

Annette Giardina, Microsoft CRM Business Director at Aspective, commented: “By conducting extensive research amongst small and medium sized businesses, we have found that there is a huge demand for solutions that will bridge the gap between sales, marketing, credit and finance – something traditional CRM solutions have failed to deliver. By working with Experian, we are responding to this need and delivering real value to UK businesses. Using Microsoft CRM as a direct interface to Experian’s commercial credit checking solutions is an ideal way for businesses to protect finances and share information in real-time across an organisation to manage risk and encourage business growth.”

Natalie Johnston, Group Manager, Partner Development and Marketing at Microsoft, said: “Customers want to work with partners that can help them meet their business needs by exploiting technology’s capabilities. Microsoft Gold Certified Partners have certified expertise and direct training and support from Microsoft, and can build a positive customer experience with our technologies. Customers can trust that Microsoft Gold Partners can act as an expert adviser for their long-term strategic technology plans. As a Microsoft Gold partner, Aspective can offer its customers this reassurance – a professional organisation with the backing of Microsoft’s resources.”

Aspective is a Microsoft Gold Certified Partner and has more than 20 per cent of the Microsoft CRM market in the UK, with customers such as Airclaims, Freedman International, Onyx Waste Management, The Preference Service and Brooklands College.

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About Aspective
Aspective is a leading provider of ebusiness solutions for front office applications for sales, marketing and customer service. Aspective offers its clients a unique portfolio, ranging from strategic consultancy and implementation services to a complete end-to-end solution.

The major propositions that Aspective offers are Customer Relationship Management (CRM), Mobile Workforce Management, Analytics and Business Intelligence, underpinned by a comprehensive range of Managed Services.

Aspective employs over 140 people, and has strategic partnerships with Microsoft, Siebel Systems, IBM, Ab Initio, and ViryaNet.

Aspective was amongst Microsoft’s first implementation partners and was chosen to be Microsoft’s first hosting partner for Microsoft CRM in the UK. The company has a recognised expertise in the design, delivery and hosting of CRM systems for businesses ranging from SMEs to large enterprises.

For more information about Aspective visit
For more information about Aspective’s Microsoft CRM solutions contact Aspective at

About Experian
Experian is the global leader in providing value-added information solutions to organisations and consumers. It has an unrivalled understanding of individuals, markets and economies around the world.

Experian provides information, analytics, decision-making solutions and processing services. It assists organisations understand their markets and customers and helps them find, develop and manage profitable customer relationships to make their businesses more profitable.

Experian promotes greater financial health among consumers by enabling them to understand, manage and protect their personal information and helping them control financial aspects of key life events.

Experian works with more than 50,000 clients across diverse industries, including financial services, telecommunications, healthcare, insurance, retail and catalogue, automotive, manufacturing, leisure, utilities, e-commerce, property and government. A subsidiary of GUS plc with headquarters in Nottingham, UK, and Costa Mesa, California, Experian’s 12,000 people in 28 countries support clients in more than 60 countries. Annual sales are about £1.4 billion.

This press release can be downloaded from

For more information, visit the company's website on

The word 'Experian' is a registered trademark in the EU and other countries and is owned by Experian Ltd and/or its associated companies.

For more information please contact:

Gillian Edwards
AxiCom for Aspective
Tel: +44 (0) 20 8392 4064

Ellen Carroll
Tel: 0115 992 2515

Penny Holroyd
Tel: +44 (0) 1784 410 458

Annette Giardina
Tel: +44 (0) 1784 410 420

This press release was distributed by ResponseSource Press Release Wire on behalf of AxiCom in the following categories: Computing & Telecoms, for more information visit