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Press Release

29 June 2005

Peacocks prevents fraud and reduces shrinkage with Innovetra Fraud Alerter

Rapid processing of transaction data enables Loss Prevention team to spot

in-store fraud

Peacocks, the fast growing nationwide clothing and homeware retailer has selected Fraud Alerter software from Innovetra. The high street retailer has over 420 stores in the UK and will use Fraud Alerter to analyse all branch EPOS data to identify suspicious transactions and training needs. The increased speed and efficiency with which their Loss Prevention Team will be able to act is expected to significantly cut losses from till-based fraud and to provide a strong deterrent to branch staff.

Peacocks will use Fraud Alerter to analyse EPOS information from all of its stores nationwide. The data will be mined overnight, and the loss prevention team will have indicators of suspicious activity on their desktops first thing each morning, enabling them to start investigations immediately. Previously such information was not available until two or three weeks after the event, often making it difficult to follow up. Fraud Alerter rapidly pinpoints unusual activity using advanced searching and pattern matching techniques, and can find subtle indicators of fraud that are missed by more basic data analysis. The system is readily customised to suit the requirements of each individual retailer, allowing the mining engine to be fine-tuned to detect the particular patterns that indicate potential fraud.

Chris Miles, Operations Director at Peacocks said; “We were already happy with the reliability and performance of Innovetra’s business intelligence tools, and so Fraud Alerter was a natural choice. We knew that the product would do exactly what we wanted and are confident that it will play a significant part in preventing fraud and stock loss.”

Bruce Evans, Managing Director of Innovetra commented, “For any retail business, stock loss and theft is a serious issue. Innovetra’s business information tools are designed for retailers like Peacocks. We turn transaction data into valuable information – both to identify suspicious activity at the point of sale and to help understand customer buying habits, preferences and trends.”



About Peacocks

Originally founded in Warrington in 1884 and relocated to Cardiff in the 1940’s, Peacocks has grown steadily over the years, until the current period of rapid expansion which started in the 1990’s. Now a national retailer of clothing, footwear and homeware, Peacocks has 430 stores in the UK and employs over 6000 people.

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About Innovetra
Founded in 1991 and based in North London, Innovetra specialises in business intelligence systems for the retail sector.

Innovetra’s range of products enables retailers to analyse information from their EPOS and other systems to gain an understanding of their customers, increase sales and reduce loss making activities.

Innovetra Performance Analysis enables fast analysis of all corporate data.

Innovetra Basket Analysis is a powerful tool for analysing the basket mix, showing patterns within customer buying behaviour.

Innovetra Retail Newswire is a browser based system for delivering timely alerts to field staff.

Innovetra Fraud Alerter uses advanced searching and analysis technologies to identify potential fraudulent activity by retail staff. It highlights the areas of the business that need investigation, and can dramatically cut loss from staff fraud.

High profile customers include BP Retail, Peacocks, Total UK, and Jacksons Convenience Stores.

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Editors contacts
Bruce Evans Andreina West/Mary Phillips

Managing Director PR Artistry Limited

Innovetra Tel: 01491 636191

Tel: 020 8343 7823 Fax: 01491 579798

Email: email:

This press release was distributed by ResponseSource Press Release Wire on behalf of PR Artistry Limited in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit