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Amcat technology wins CRM Excellence Award by helping mobile phone e-tailer reduce customer churn

Manchester, UK, 28th July, 2005 - Amcat’s contact centre technology has been awarded the ‘CRM Excellence award’ from Customer Interaction Solutions magazine in its July 2005 issue. The award recognises how Amcat’s inbound & outbound unified contact management system has enabled a growing online mobile phone e-tailer, e2Save.com (part of CarPhone Warehouse) to take a proactive stance to reduce customer churn.

Using the Amcat contact management system, e2Save.com contacts its large UK-based mobile phone customers at precise intervals. Each contact is scheduled to reflect a customer care issue scheduled for the optimum time in the relationship. These contacts include: satisfaction checks, upgrades, plan changes, etc. Through its inbound and outbound contact strategy, e2Save.com is reducing customer churn, one of the biggest issues in the mobile phone industry.

Amcat's technology allows organisations to create sophisticated communication strategies for their customers and prospects. According to Richard Costello, Amcat President, "The heart of the Amcat system is its easy-to-use database capabilities. We provide tools for non-technical managers to segment their prospects and customers into various categories based on multiple dynamic factors. We also make it straight forward to create follow-up contact campaigns based on customer needs as well as service inbound contacts with the appropriate resources. We are proud that Amcat technology has been recognised for its CRM qualities."

Customer Interaction Solutions magazine implemented the CRM Excellence Awards six years ago as a way of commending the companies that have proven to be true CRM partners to their customers and clients. Amcat has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients’ businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset...their customers,” said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions.

For more information contact Amcat at 0161 772 7100 or go to www.amcat.co.uk

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Editor’s Notes:

About Amcat:
Amcat™ is a leading provider of intelligent contact centre solutions to power dramatic increases in productivity, agent professionalism, and campaign management flexibility. Amcat solutions enable companies to increase operating efficiencies and to continually enhance the quality, capabilities and services available in their contact centre. As a result, contact centres see a dramatic increase in outbound and inbound productivity, a higher level of agent professionalism and the ability to make rapid adjustments to campaigns and operations. Founded in 1991, Amcat has a global customer base of more than 1,100 contact centres. For more information visit www.amcat.co.uk or call 0800 169 2028.

Press Contact: Jane Moores, TTA Communications LTD. Tel: 00 44 (0) 1454 318722. e-mail: jmoores@ttauk.com

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