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Fujifilm now offers professional photographers and consumers every digital memory card format on the market.

Fujifilm, already the market leader in memory cards for digital devices, has announced the introduction of the Memory Stick Duo™, Memory Stick Pro™ and Memory Stick Duo Pro™ to its range. The additions complete Fujifilm’s media card offering, which now includes every format available on the market.

The Memory Stick Duo is part of Fujifilm’s consumer range of memory cards, which also includes CompactFlash™, MemoryStick™, xD-Picture Card™, MMCMobile™, MiniSD™ and standard SD cards. The cards can be used in a range of consumer devices, from digital cameras to the much-anticipated Sony PSP.

The Memory Stick Pro and Memory Stick Duo Pro fall within Fujifilm’s range of memory cards for professional photographers. The formats excel at moving data very quickly, and offer users with Memory Stick-compatible devices the very best in terms of transfer speed to and from the card.

The Memory Stick Pro and Duo Pro are capable of withstanding the most demanding of photographic and digital applications. They join the CompactFlash 40x, 100x and 133x, and Standard SD card, 60x and 133x speeds, in Fujifilm’s Professional memory card range.

Adrian Clarke, Fujifilm’s Director of Photo Products, said, “The Sony PSP will be incredibly popular in the UK, which means that there will be even more demand than ever for the Memory Stick format. With the introduction of Memory Stick to its range, Fujifilm now offers every single media card format available on the market.

“When consumers need storage media, all they need do is look out for the Fujifilm brand. With such an array of memory cards on the market, and the increasing amount of devices requiring them, being able to look out for a single, reliable and high quality brand greatly simplifies the choice for consumers.”


Notes to Editors

For further information on Fujifilm's media card range, type and available capacities, please contact Midnight Communications.

For further information, images and products for review, please contact:

Liz Eyarhono/ Natalie Still
Midnight Communications
01273 666 200
fujifilm@midnight.co.uk

Jenny Hodge
Fuji Photo Film (UK) Ltd
020 7465 5852 / 07775 897360
jhodge@fuji.co.uk


Information about Fujifilm products, and high-resolution images, are also available at www.fujifilm.co.uk/presscentre

Contact details for customers

For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call: 0870 084 1310.

For press information on Fujifilm Equipment & Systems (minilabs and kiosk systems), please contact:

Claire Jennings / Kim Stain
The Bright Consultancy
Tel: 01564 795535
Email: kim@bright-consultancy.co.uk / claire@bright-consultancy.co.uk

About Fujifilm

Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.

Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years. Fujifilm UK currently employs more than 450 people and has become one of the country's most popular photographic and imaging brands.

© 2005, Fuji Photo Film (UK) Ltd. Specifications are subject to change

This press release was distributed by ResponseSource Press Release Wire on behalf of Midnight Communications in the following categories: Consumer Technology, for more information visit https://pressreleasewire.responsesource.com/about.