Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

As fashion pundits pour over “housewife chic” and The Grocer reports a boom in home baking, style gurus predict coffee mornings are set to take over cocktails and canapés for the modern day entertainer.

But if you don’t have time to make like Nigella and become a godess in the kitchen, there are alternatives to make even the most ‘Bree-like’ desperate housewife bristle with envy.

Latest on the list for cheat’s chic is the first ever alternative for creating mini French pastries. Pâtisserie firm Délifrance has introduced frozen mini viennoiserie - cute, bite sized mini croissants, pain au chocolat or pain aux raisins that have all the quality and freshness of home baking with the modern convenience of frozen.

Perfect for recreating the aromas and homeliness associated with the current baking revival and ready to serve in just ten minutes, frozen mini viennoiserie are the perfect solution for busy, style conscious mums.

Délifrance marketing manager Lucy Pickersgill said: “Supermarkets are seeing home baking products boom in popularity*, which psychologists are suggesting relates to an urge for nesting in these unsettled times.

“The modern mum would love to serve freshly baked croissants for the family in the morning, or invite friends round for fresh pastries in the afternoon. However, unless they live close to a bakery, it’s difficult to recreate that “fresh from the oven” appeal that is so ‘now’. Frozen pastries are a new phenomenon – they allow you to stock up in advance and serve delicious pastries straight from the oven. They are a desperate housewives’ dream!”

Available in packs of ten, priced from £1.89, Délifrance mini viennoiserie are available from selected Waitrose stores.


*TNS 52 w/e May 22, 2005 as reported in The Grocer (6 August 2005)

For photography and samples please contact Claire Price or Emily Fozard, Approach PR, Tel: 01924 404888 e-mail:

This press release was distributed by ResponseSource Press Release Wire on behalf of Approach PR in the following categories: Women's Interest & Beauty, for more information visit