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It is a modern cliché that poorly done, overlong PowerPoint presentations are counter-productive and badly managed meetings make lives miserable for workers. What’s more audiences aren’t thinking about what’s being presented. Research by Mindjet has shown that 23 per cent of respondents who attended meetings thought about the personal lives of colleagues attending the same meeting, while 15 per cent thought about shopping and 20 per cent about sex. The actual purpose of the meeting wasn’t getting through.

National Meetings Week (beginning on the 3rd of October) should be an opportunity to end dull meetings, says Mindjet. The key is rethinking presentations so that they use visual images to engage with audiences more effectively.

“We think laterally using both sides of the brain to make connections between ideas and understand new concepts. Lists of bullets and text are never going to work. They clog up your thinking, you become bored and your mind wanders as our own research has revealed. So, let’s be more visual and connect to an audience directly in the way that they like consuming information. A business map is ideal because it allows the connections between ideas to be clearly seen and understood. This is what major corporations, schools and universities are finding when they present” argues Dustin Newport, UK managing director, Mindjet.

For more information or a briefing from Mindjet please contact Silja Binner or Claire Lynch at GBC on +44 208 322 1922 or via email

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