Tatara Systems and Mobile Cohesion to enable intelligent content delivery solution to mobile service providers
- Tatara Systems and Mobile Cohesion combine forces to enable compelling new mobile offerings -
Tatara Systems, the market leader in mobile services convergence, and Mobile Cohesion, a leading vendor in content delivery management, have unveiled a joint solution bringing intelligence to mobile services and content delivery.
The joint solution includes the ability to optimise the experience for the mobile user based on the network connection and type of device being used, in addition to enabling commercial profile settings controlled by the service provider or end users. Such powerful new services will provide differentiated offerings and premium billable content for service providers.
Service providers, including wireless carriers, mobile virtual network operators and application service providers, are rapidly increasing their capabilities to deliver a broad range of compelling content and services to their customers.
However, with the varying bandwidth available across networks, and the multitude of devices being used to access such content and services, it is often difficult for providers to deliver and optimize content in the right format for each specific subscriber session. Often the experience is defined by the least capable subscriber device and lowest quality network connection. A dynamic services delivery model yields an improved user experience when higher performance devices and/ or more robust network connections are being used.
"Adaptive content delivery, such as the intelligence to deliver "thin"
content such as movie trailers or sports clips to handset devices on GPRS connections and "thick" content such as full motion video to laptops over a Wi-Fi broadband connections offers a compelling value proposition for subscribers", said Bena Roberts, Wireless Analyst for Current Analysis.
"Different commercial plans are possible and service providers have a very large opportunity if they can optimise performance and economics to deliver the best service possible to their subscribers".
Mobile Cohesion and Tatara Systems have leveraged their respective HYDRA and Mobile Services Convergence Platform to deliver a solution which serves as a unified service control point for service providers. The companies have demonstrated the solution at this week's CTIA in San Francisco, where intelligence about a customer's specific session is utilised to deliver thick or thin content depending on the available bearer- WiFi, 3G or 2.5G - to the subscriber at the time of download or content request.
Per Lindblad, CEO of Mobile Cohesion, said, "Our decision to combine the capabilities of Mobile Cohesion and Tatara was driven by very positive feedback from carriers who endorsed our dynamic services delivery model.
"We are confident that this joint solution will boost the usage of wireless content services and thereby increasing revenues for service providers.
The solution also increases customer satisfaction leading in turn to lower subscriber churn."
Steve Nicolle, President and CEO of Tatara Systems, noted "Our collaboration with Mobile Cohesion enables service providers to deliver a richer set of converged services to users across a broad variety of access networks and devices yielding an improved customer experience and a variety of new services based on performance, pricing options or a users location".
About Tatara Systems
Tatara invents, develops, and deploys solutions for communication service providers allowing them to offer converged mobile services to their subscribers. Tatara's Mobile Services Convergence Platform gives service providers the ability to offer a rich and consistent set of converged mobile broadband services over multiple network technologies, including WLAN, WAN/3G, wireless broadband, and wired, and with the same high level of real-time control on roamed networks as they have on networks they own.
Based in Acton, Mass., Tatara Systems is a privately held company backed by the leading communications investment firms Highland Capital Partners and North Bridge Venture Partners. For more information, visit www.tatarasystems.com
About Mobile Cohesion
Mobile Cohesion is a leading vendor of 3PRM (Automated 3rd Party Relationship Management) software. Its next-generation products allow wireless carriers and service providers to source services from hundreds of 3rd party content and service providers, using a variety of business models while shortening the time-to-market for new services. With headquarters in Belfast, Northern Ireland, and offices in Palo Alto (USA) and Singapore, the Mobile Cohesion team comprises staff with unprecedented industry experience in the mobile services arena and is backed by reputable investors such as Accel Partners and Cross Atlantic Capital Partners. Mobile Cohesion's capability is further enhanced by an experienced team of senior level developers and executives from leading blue-chip organisations that include:
Aldiscon, APiON, Ericsson, LogicaCMG, Nokia and Openwave.
For more information, visit: www.mobilecohesion.com
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