WOKKA SAKi (http://www.wokkasaki.com) co-hosted a fashion show extravaganza at Harrods, 29 September. The English National Ballet performed a unique repertoire to music by the Chemical Brothers, and the spectacle was the highlight of the six-week 'Truly British' season at Harrods.
WOKKA SAKi signature cocktails were shaken and stirred by master mixologist, Jamie Stephenson. VIP guests enjoyed the 'Hamakaze' and the ' Tanka' , all served from the Evento 'sushi' conveyorbelt bar, which made its UK début at the event. Joint sponsor Lotus also unveiled its special edition Exige espionage super-car. Its styling is inspired by top British tailor, Gieves.
Harrods is the first UK retailer for WOKKA SAKi with the brand being prominently featured in a window display, and supported with tasting and sampling evenings thoughout the 'Truly British' campaign. Harrods’ launch price for WOKKA SAKi is £25.95, usual retail price range will be £25 to £30.
WOKKA SAKi (40% abv) is a blend of micro distilled British grain vodka, fine Japanese sake (80:20), and the subtle essence of Asian fruit. It creates an entirely new category beyond the flavoured vodka sector. Exceptionally smooth, it has a fresh subtle essence of peach and apricot. Winning Gold and double Gold medals in the prestigious San Francisco International Spirits Competition for three consecutive years in the flavoured vodka category is an unrivalled achievement. Highest category rating of 96 out of 100 by The Wine Enthusiast and Spirit Journal by Paul Pacult (aka 'The Spirits Guru USA').
Nominated by Wine Enthusiast magazine for 2005 Distiller of the Year, amongst other established contenders:
Appleton Estate, Johnnie Walker, Laird's AppleJack, Tanqueray. Winner announced mid November 2005, New York.
Positioned in the luxury sector, WOKKA SAKi represents the fusion of two cultures – east meets west. Its creation was inspired by the awesome beauty of 'Snow Monsters' – a natural wonder in the landscape when the giant conifers are encrusted with layers of snow and ice in Japan's Asahi mountains. Design features reflecting this imagery include the unusual sea-blue glass of the bottle, through to the embossed frosted details of the label.
What the experts say:
Ajaz Sheikh, Food & Beverage Manager, The Lanesborough Hotel:
“Finally, an inspiring drink worth talking about. With the market flooded with a plethora of vodkas, and dare I say, wannabe vodkas, WOKKA SAKi is definitely one that stands out - daring to be different.”
Gian-Carlo D’Urso, Bar Manager, Hakkasan:
“WOKKA SAKi is a refined, eclectic spirit with an elegant body and soft finish; pleasant to drink neat or on ice. I am fascinated by its complexity.”
Paul Birtwistle, Bar Manager, Zuma Restaurant:
"An exceptional blend of two very different products and cultures. Inspired in both flavour and design, WOKKA SAKi should prove to be a timeless creation!"
Giuliano Morandin, Bar Manager, The Dorchester Hotel:
“A wonderful product, very clean and very smooth”
For further press information, full background notes and photos, please contact:
Su-Lin Ong, PR 020 8747 4843 email@example.com
UK distribution enquiries: Cellar Trends Ltd, 01283 217703
WOKKA SAKi (www.wokkasaki.com) is a registered trademark and a brand owned by Extreme Spirits Ltd. For further information: firstname.lastname@example.org / +44 1440 730 779
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