* Mobile messaging grew 106% in 2004 and will account for 10% of total mobile services revenue by 2008
* SMS is a key driver of this growth
* SMS usage catching up with Western Europe levels as operators address messaging interoperability and introduce bundling
* Analysys report presents detailed forecasts of the USA mobile services market up to 2010
CAMBRIDGE, UK, 27 October 2005 - Mobile messaging revenue in the USA increased by 106% in 2004 and is expected to continue to grow strongly over the next five years from its current low base, according to a new report, The US Mobile Market: trends and forecasts 2005-2010, published by Analysys, the global advisers on telecoms, IT and media (http://research.analysys.com).
In 2004, mobile data accounted for just 4.8% of operators’ total mobile services revenue in the USA, compared to 15.9% in Western Europe and 22.0% in Japan. A key reason for this was the relatively low usage by US subscribers of SMS and other messaging services.
However, this is beginning to change, according to Analysys, as US operators are now addressing the factors that have stifled usage of messaging services. By 2008, mobile messaging alone will account for 10% (USD16.4 billion) of operators’ total mobile services revenue.
“As well as implementing messaging interoperability, US operators have introduced large bundles of various types of messaging services, which can be very attractive to customers,” says Alex Zadvorny, author of the report. In 2004, according to Analysys estimates, the average US subscriber increased usage of SMS by 50%.
“For a flat monthly fee, a subscriber can now sign up for a messaging bundle and send any combination of text, instant, picture and video messages. T-Mobile USA, for example, is currently offering ‘messaging value bundles’, which allow customers to send and receive 400, 1000 or unlimited messages per month for USD4.99, USD9.99 and USD14.99, respectively,” says Zadvorny. “Such bundles have the potential to significantly increase usage and revenue from messaging, and could be implemented by operators in other markets.”
The US Mobile Market: trends and forecasts 2005-2010 analyses the key trends driving the mobile market in the USA and presents detailed forecasts up to 2010, including the number of subscribers, ARPU, revenue, retail spend and average spend per user (ASPU). It covers four market segments (residential prepaid, residential contract, SMEs and large corporations), three technology generations (2G, 2.5G and 3G) and nine service categories (voice, short person-to-person messaging, email, data networking, browsing, paid information, entertainment, m-commerce and videotelephony).
The report is available to order from http://research.analysys.com priced at GBP1250 plus VAT. For more information, telephone Analysys on +44 (0)1223 460600 or email email@example.com.
About Analysys (www.analysys.com)
Analysys provides strategy and management consultancy, information services and start-up support throughout the telecommunications, IT and media sector. Its grasp of market dynamics, coupled with creativity, rigour and renowned objectivity, enables Analysys to consistently exceed the high levels of quality and innovation that its clients expect. The company has over 130 staff in offices in Cambridge, London, Edinburgh, Madrid, Milan, Paris, Singapore and Washington DC, and works with associates in Auckland, Melbourne and Vancouver.
Recent reports include:
* Making a Success of Mobile TV and Video (September 2005)
* Retail VoIP in Western Europe: forecasts 20052010 (September 2005)
* FixedMobile Convergence: opportunities and strategies for the mass market (August 2005)
* Delivering Strategic Benefits with IP Multimedia Subsystem (IMS) (July 2005)
* FixedMobile Substitution and VoIP: forecasts for the battle for mass-market voice (June 2005)
* VoIP versus Mobile: forecasts for the future of enterprise voice (June 2005)
* The Future of MVNOs in the 3G Era (June 2005)
* The Telco Product Portfolio beyond 2010 (May 2005)
* The Telco Organisational Structure beyond 2010 (April 2005)
* The Western European Mobile Market: trends and forecasts 20052010 (April 2005)
* Product and Service Opportunities from Short-range Wireless Technologies (March 2005)
* Wireless Voice over IP: technical and commercial prospects (February 2005)
* Billing for Mobility: strategies for convergent charging (February 2005)
* The World’s Top Ten Wireless Services (January 2005)
* Retaining Customers and Minimising Churn: strategies for mobile markets (December 2004)
* The Business Case for Carrier Migration to VoIP (December 2004)
* Pushing Beyond the Limits of 3G with HSDPA and Other Enhancements (December 2004)
* Making a Success of the Mobile Content Value Chain (November 2004)
* The Role and Impact of WiMAX and Proprietary BWA (November 2004)
* Viable Business Models Point to Big Opportunities for Public WLAN (October 2004)
* Emerging Business Models in Voice: the impact of Skype and other private VoIP applications (September 2004)
* TV and Video Services on a Mobile Phone: the killer application for 3G? (September 2004)
* Delivering High-speed Mobile Internet/Intranet Services: the role for 3G and public WLAN (August 2004)
* The Business Case for Broadband Entertainment (July 2004)
* Western European Fixed Telecoms Markets: forecasts 20042009 (July 2004)
Louise Nunn/Mark O’Rielly
Tel: +44 (0)1223 460600
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