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Fashionable headset from Jabra sets a new standard for headset design

EGHAM (29 November, 2005) – Jabra, a leading brand of hands-free communication products for the mobile consumer market, today announced the shipment of its Jabra JX10 designer Bluetooth headset. Created especially by world-renowned Danish design company Jacob Jensen, the Jabra JX10 sets a new standard in Bluetooth headset design. Its distinctive minimalist shape, elegant finish and modern Bluetooth technology make it one of the most stylish Bluetooth headsets available.

Available in a timeless silver colour, the Jabra JX10 offers the ultimate in headset design and functionality combining both style and intelligence into a compact Bluetooth headset. The Jabra JX10 is among the smallest and lightest headsets in the industry. It weighs less than 10 grams (one ounce) and measures less than four centimetres (one and a half inches) in length. Fitting securely either with or without the thin and discreet ear-hook, users will barely notice they are wearing it.

“The Jabra JX10 lives up to our three main design philosophies that form should follow feelings, the noise should be taken out of technology, and that every product should have a feel of magic about it. When people put on the Jabra JX10 they will feel as though they are putting on a piece of jewellery, not just a Bluetooth headset,” said Timothy Jacob Jensen, chief designer, Jacob Jensen Design.

“No longer seen as niche, Bluetooth mobile headsets are now experiencing mass market acceptance with consumers seeking headsets that go beyond functionality and act as an enhancement to their own appearance,” said Andrew Doyle, country manager, Jabra UK & Ireland. “We have already had fantastic feedback from our partners in the industry and are confident that the Jabra JX10 will boost the popularity and adoption of Bluetooth headsets even further.”

Attention to detail was paramount in creating a perfect design for the Jabra JX10. Pairing to a user’s mobile phone is simple by the use of a one-touch button for convenient connectivity. Mobile phone calls can be voice-activated, answered and ended directly from the headset using intuitive controls located on the side of the headset, making them easy to find and operate with the press of a fingertip.

The headset offers exceptional audio quality due to Digital Signal Processing (DSP) technology, which reduces background noise and ensures crystal clear conversations. Whether being used in a noisy office or a traffic-filled street, the Jabra JX10 assures the best sound and voice clarity possible. The Jabra JX10 compensates for noisy surroundings by automatically adjusting the volume control so that conversations will be heard more clearly.

The Jabra JX10 comes fully equipped with a matching silver desktop charging cradle. For added convenience, the Jabra JX10 also comes with a USB charging cable so that it can be directly charged from a PC or laptop. In addition, the Jabra JX10 has a special carrying case for safe and convenient storage when not in use.

Jabra JX10 in summary:
· Weighs less than 10 grams and measures L3.9 x W2 x D2 cm
· Digital sound enhancement via DSP technology
· One-touch pairing button
· Optional charging from PC via USB
· Comes with desktop charging cradle and carrying pouch
· Up to 6 hours talk time and 200 hours standby
· Multi-coloured LED light indicators for status on Bluetooth, battery and charging
· 2 different wearing styles – with or without the earhook
· Easy accessible volume control
· Voice dial, call hold/call wait, last number re-dial, answer/end call, reject call*
· Bluetooth 1.2 supporting headset and hands-free profile

*Subject to phone and/or network type

Pricing and availability
The Jabra JX10 will be available at selected retail outlets across the United Kingdom from the end of November. RRP: £99.
About Jacob Jensen Design
Jacob Jensen Design is among the most recognised design studios in the world with more than l00 international design awards and 19 products included in the Design Collection and the Design Study Collection of The Museum of Modern Art in New York. Most recognised designs are Bang & Olufsen audio products and Gaggenau kitchen appliances. Jacob Jensen founded the studio in 1958 and innovated a clear design language. In 1989, Jacob’s son Timothy Jacob Jensen took over the studio, and has since extended the distinctive and enduring style of Jacob Jensen and added a range of lifestyle products under the Jacob Jensen name. The JACOB JENSEN™ product range has since grown to include personal accessories, home and office articles and home safety devices.

About Jabra
Jabra is a leading consumer brand of innovative hands-free communication products including corded and wireless Bluetooth headsets and mobile accessories for mobile phones and devices. The innovation, design and freedom provided by Jabra products enable users to use mobile communication freely and naturally. The wide range of Jabra products is sold in more than 60 countries and available at more than 80,000 major retailers worldwide. Jabra is a brand of GN Mobile.

About GN Mobile
GN Mobile is the world's largest producer of mobile Bluetooth headsets and a division of GN Store Nord headquartered in Copenhagen, Denmark. GN Mobile’s business activities include both the Jabra brand of products and GN’s original equipment manufacturing (OEM) business.

About GN Store Nord
GN Store Nord has been helping people connect since 1869. Initially as a telegraph company and now as a global market leader in personal communications providing increased mobility and quality of life for its users. GN develops and manufactures headsets for hands-free communication, hearing instruments and audiologic diagnostics equipment. GN products are marketed globally.

For more information:
Laura Stadler-JensenPR Manager, EMEAJabra GN Mobile A/S (GN Netcom A/S)Tel. +45 72 11 88 66 Kathryn Cotsworth Wildfire PRTel. + 44 208 339

Jabra® is a registered trademark of GN Mobile A/S (GN Netcom A/S). All other trademarks included herein are the property of their respective owners. The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by GN Mobile A/S (GN Netcom A/S) is under license.


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