....Joint agreement will provide leading-edge CRM solutions based on Oracle
Front Office Applications...
17th February 1999
Oracle and Ernst & Young has announced their intention to form a strategic
alliance for customer relationship management (CRM) solutions. The two
companies will develop, market, sell and implement products and services,
and provide collaborative solutions to joint clients. Ernst & Young will
also open dedicated Oracle Solution Centres. This alliance represents a
major move for Oracle to address the soaring demand for CRM systems in
Europe, a market which Forrester Research has estimated will far outstrip
that for ERP by next year.
The two companies are building on their existing strategic alliance to
create a CRM service which combines Ernst & Young's business management
expertise and Oracle's leading-edge Front Office, e-commerce and decision
support products. Available through Ernst & Young's Customer Connections
practices, the solutions will provide customers with innovative ways to
increase customer service, extend marketing, sales and support to the Web,
bring products on to the market more quickly, and extend customer reach.
"Our choice of adding Oracle as a front office applications alliance
partner is based on the development of their product set, and their ability
to apply sophisticated technological solutions to business needs," said
Paul Postma, Ernst & Young's European Customer Connections Partner. "Oracle
has proven that it can deliver comprehensive applications, based on
Internet standards, which have outstanding functionality, reliability and
scalability. Ernst & Young expects to achieve the same high level of
success for our Front Office alliance as we have experienced with our other
Anchoring the alliance will be the Ernst & Young Oracle Front Office
Solutions Centres. These centres will showcase Oracle's comprehensive Front
Office Application suite, which comprises solutions for call centres,
e-commerce, sales and marketing and services. They will provide an
opportunity for joint clients and prospects to view proof-of-concept demonstrations and explore the applications in a hands-on environment.
"The market for our Front Office solutions is poised to take off in Europe,
and we are also tailoring our product set to address the CRM needs of
specific sectors," said Rick Powles, Business Unit Director, Oracle Front
Office Applications EMEA. "To ensure our customers get the CRM solution
that best fits their business requirements, we needed an experienced
consulting partner with a strong presence in our core markets. Through our
alliance with Ernst & Young we are able to offer businesses a solid,
comprehensive Front Office solution to increase customer satisfaction and
Neil Brooks, Applications marketing manager, Oracle UK, added, "Too many
companies are using technology to interact with their customers, without
thinking of how to integrate this front-end with the other parts of their
business. With Oracle solutions and Ernst & Young's business acumen, our
customers will be able to integrate their Front Office applications with
business intelligence and data warehousing systems, making them better able
to understand and respond to existing customers as well as acquire new
Oracle Front Office Applications
Oracle Front Office Applications is a complete suite of products for
managing all aspects of customer relations, from marketing to sales
service. Oracle is the only vendor that offers a seamless extension of
front office applications to back-end ERP systems, providing timely access
to customer information. The integrated solution provides a 360-degree
view of all customer interactions, whether they occur through direct sales
contact, customer access over the web, through a call centre or indirectly
through partner channels.
About Ernst & Young
The UK firm of Ernst & Young is a member of Ernst & Young International.
Over 15,000 management consultants operate across its network of 670
offices spanning 130 countries. They deliver demonstrable value to a
diverse range of global clients, generating annual worldwide revenues in
excess of US$3 billion.
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