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Keith Willetts joins strategy team of UK-based Telco product lifecycle management software company

London, 3 March, 2006 – Keith Willetts, the chairman of the TeleManagement Forum, has joined the UK-based product lifecycle management software applications provider, Tribold, as an advisory member.

Willetts, who also acts as an advisory member for BT, will provide input for Tribold on market and product strategy. He will also represent the company at events, aid in recruitment and raise the profile of the company which develops software that helps communications service providers reduce time to market for products by up to 12 months.

“The opportunity for product lifecycle management software in the current market is huge,” said Mr. Willetts. “For many telcos creating a new product or service is like fighting through a jungle with a machete. The old slow manual processes are so inefficient that they are becoming life threatening. To survive this current wave of change Telcos must become customer focused, agile and innovative. Bringing products and services to market quickly and efficiently will become a key competitive battleground and automated product life cycle management will move from being optional to essential.”

Simon Muderack, CEO of Tribold, said that having Mr. Willetts representing the organisation would add further momentum to Tribold’s solutions as they gain recognition in the market.

“Having Keith join us is a huge endorsement for what we are trying to achieve at Tribold,” he said. “The way communications services providers are managing their products is antiquated and those that modernise their systems first will benefit from a major competitive advantage.”

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About Tribold
Tribold is the world’s leading provider of true Product Lifecycle Management (PLM) and Product Data Management (PDM) enterprise application software specifically built for communications providers. Tribold’s PLM/PDM solutions enable communications providers worldwide to put product propositions at the heart of their business. Tribold does this by enabling communications providers to take products to market faster, by improving customer service through self-selection and by enhancing operational efficiency.
Tribold’s closed-loop solutions give communications providers a full 360° view of their products.

Based in London, Tribold was founded in 2003 and is privately held. For more see

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Chris Lee/Steve Earl
Rainier PR
020 7494 6578/6574 or

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