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When it's time to snooze you’re sprawled on my bed
When I wake in the morning you’re curled around my head
When I walk down to breakfast your under my feet
When I sit down for coffee your perched on my seat
When I'm typing on my laptop you walk on the keys
When I go to get up you jump on my knees
When I clean my teeth you sit on top of the loo
When I put on my socks you sit on my shoe
When I paint my face you nudge my lipstick
When I put on my watch you follow the hands tick
When I go to work you watch me leave
What you do when I'm out I'd love to know!!!
Fearne Cotton, TV presenter

Whiskas®, the UK’s leading cat food brand, knows just how cat owners love to talk about their pets and what better way to express their love for their feline friend than through a ‘Purrem’ - poems that express the infectious happiness of owning a cat! Whiskas is giving UK cat lovers the chance to join cat-loving celebrities, such as Tv presenter, Fearne Cotton, author, Jilly Cooper, horse-racing pundit, John McCririck and This Morning’s Scott Miller by featuring in the Whiskas Book of Purrems, a celebration of the finest cat Purrems and photography to be launched later this year in aid of veterinary charity, PDSA.

To get cat lovers across the UK perfecting their Purrems, the experts at Whiskas have created the first ever ‘Purrem Generator’ on, which helps create the purrfect Purrem.

Justine Hare, spokesperson for Whiskas who created the online Purrem Generator, comments, “At Whiskas, we know that cat owners love to talk about their cat’s quirks and behavioural traits and what better way than through poetry. The Whiskas Purrem Generator gives cat lovers the chance to express the happiness they feel as a result of their relationship with their cat. The Whiskas Book of Purrems celebrates the unique cat-owner relationship and gives cat lovers the opportunity to share the enjoyment of owning a cat, whilst raising vital funds for pets in need of vets.”

Whiskas is searching for the finest cat Purrems to feature in the Whiskas Book of Purrems. To enter the “Whiskas Purrfect Purrems competition” and be in with a chance of being one of the 11 Purrems to be included in the book alongside the celebrities and their purrfect tales, simply enter online by logging on to or send your Purrem to Whiskas Purrect Purrems, c/o Ketchum, PO Box 4064, 206 Whitechapel Road, London, E1 6AU.

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Notes to Editor:
• Whiskas® is a registered trademark. © Masterfoods UK 2006
• To be in with a chance of winning a place in the Whiskas Book of Purrems cat lovers can enter their Purrems online by logging on to, or writing to Whiskas Purrfect Purrems, c/o Ketchum, PO Box 4064, 206 Whitechapel Road, London, E1 6AU., all entries to be received by the 31st May 2006
• For photography, case studies, interviews or any further media information, please contact Lauren Cleak or Olivia Schwarz at Ketchum on 020 7611 3500 or /

About PDSA

Founded in 1917, PDSA® is the UK’s leading veterinary charity, providing free veterinary care for the sick and injured pets of those unable to afford private veterinary fees, through a network of 43 PDSA PetAid® hospitals, 4 PDSA PetAid branches and some 329 associated private practices (known as PetAid practices).

To be eligible for PDSA treatment, a pet owner must live within the designated postcode area of a PetAid service and be in receipt of either Housing Benefit or Council Tax Benefit.

This year, PDSA’s PetAid services will cost more than £38 million. They are funded entirely by public support, mainly through donations and gifts in wills.

PDSA PetAid hospitals provide more than 1.3 million free treatments each year, equivalent to 4,650 sick and injured pets being treated by PDSA vets and nurses every working day.

This press release was distributed by ResponseSource Press Release Wire on behalf of Ketchum in the following categories: Children & Teenagers, Men's Interest, Entertainment & Arts, Leisure & Hobbies, Women's Interest & Beauty, Farming & Animals, for more information visit