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Virgin Experience Days has signed an exclusive distribution deal with, a Priceline company and one of the leading online hotel reservations providers in Europe.

Virgin Experiences Days provides customers with a wide variety of innovative and fun experiences that are offered as gifts ranging from powerboating to aerobatic flights to participating in a circus skills course. Each gift brings the Virgin values of quality, innovation, fun and value for money to the consumer experience gift market.

“We selected Active Hotels for their great range of hotels across the UK. This partnership enables us to provide a key service for our customers to help complete their gift buying experience.” said Andrew Johnson, Sales and Marketing Director, Virgin Experience.

All 3,500 UK hotels are now available at Virgin Experience where customers can choose from a wide variety of properties ranging from rural B&B’s to five star luxury accommodation.

Philippa Jacques, Account Manager, Active Hotels said:
“Virgin Experience Days is an exciting, innovative brand to work with and we are delighted to be selected as their official hotel provider.”

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About Active Hotels (a Priceline Europe company)
Headquartered in Cambridge UK, Active Hotels Ltd is part of Priceline Europe, one of Europe's leading online hotel reservations companies. Priceline Europe currently sells about 5 million room-nights a year for a transaction value of approximately €500 M.

Priceline Europe also consists of Bookings BV, a Dutch company headquartered in Amsterdam. Both Active Hotels Ltd and Bookings BV are subsidiaries of (NASDAQ PCLN). Together the two companies work with approximately 20,000 hotels in 40 European countries and have 11 offices across Europe, in Amsterdam, Barcelona, Berlin, Cambridge, Dublin, London, Loulé, Paris, Pisa, Rome and Vienna.

Priceline Europe operates the following websites:

which are available in up to 12 languages and include over 600,000 reviews of European hotels.

Media relations:

Mandy Zakhour
Priceline Europe
Tel: 0208 612 83 82

About Virgin Experience Days :

Virgin Experience Days brings the Virgin values of quality, innovation, value for money and fun to the consumer experience gift market.
The summer of 2003 was a real milestone for Virgin Experience. In a continual quest to bring the best experiences and unrivalled service, the company joined forces with Acorne Sports, the original experience company that confirms the ability to deliver unforgettable experiences.
Today, Virgin Experience Days have loads of experiences with many different themes offering fantastic choice and great value. So whether buying for a loved one, friend, colleague, customer or even spoiling yourself a Virgin Experience Day makes the perfect gift.


Media Relations:

Pilot PR
Tel: 020 8948 8485

This press release was distributed by ResponseSource Press Release Wire on behalf of Active Hotels (Priceline) in the following categories: Travel, Media & Marketing, for more information visit