Answers to Critical Marketing Performance Questions Are Now Available to Users at All Levels Throughout the Enterprise
Bracknell, Berkshire, UK – April 17th , 2006 – Actuate Corporation (NASDAQ: ACTU), the world leader in Enterprise Reporting and Performance Management Applications, and Alterian, a global provider of database marketing and customer insight solutions, today announced that Actuate’s Enterprise Reporting technology has been embedded within Alterian’s Business Reporting application module. By leveraging Actuate’s world-class Enterprise Reporting platform, Alterian Business Reporting allows its Marketing Services Provider (MSP) partners to create dashboards, track key performance indicators and customise reports for information consumers of marketing data at any level within an organisation, enabling a consistent source of marketing information throughout the enterprise.
Marketers are seeking breakthroughs in analytics and operational efficiencies. Today’s marketers are demanding that database marketing tools be more accessible and easier to use – even by executives not trained in the practice – in order to spur business intelligence.
By using Actuate’s reporting platform as part of Alterian Business Reporting, any user can access reports to answer marketing performance questions concerning campaign response history, call centre productivity, segment tracking, customer migration and retention and other indicators. These reports can also be scheduled or triggered based on various events and distributed via a Web portal.
“Marketers are increasingly looking to Marketing Services Providers to deliver breakthroughs in analytics and operational efficiencies in order to maintain competitive advantage and track marketing performance,” said David Eldridge, CEO of Alterian. “Actuate’s unique application development approach to reporting enables comprehensive report development, management and distribution capabilities that are essential to ensuring the success of Marketers.”
“Reporting is a key part of every application and the ability to deliver user-friendly reports to every employee is essential to increasing the value and acceptance of hosted applications, such as those provided by Alterian’s Marketing Services Provider partners,” said Pete Cittadini, CEO and president of Actuate. “The Alterian approach of enabling the marketing database to serve as a key source of business information to the entire enterprise makes the marketing suite an integral part of improving corporate performance.”
The Alterian Marketing Suite, in use by over 240 marketing departments already, is a fully integrated database marketing environment, incorporating a high performance data store with applications that allow marketers to visualise and analyse their data, create and execute campaigns and report on the results from direct marketing activities.
Alterian is a global provider of database marketing and customer insight solutions which enable businesses to improve the effectiveness of marketing activity through sophisticated customer insight. Alterian products are based on the Alterian Engine, which provides unrivalled performance, speed and scalability for large volumes of detailed data. Delivered via its network of over 60 business partners, Alterian’s technology currently helps blue-chip organisations including, Merrill Lynch, Daily Telegraph, Premier Farnell, Amnesty International and Vodafone, to benefit from unparalleled actionable analysis of data. Alterian also powers solutions for leading Marketing Services Providers such as Experian, GB Group and Carlson Marketing. With international headquarters in Bristol, UK and North American headquarters in Chicago, Illinois. Alterian was founded in 1997 and is listed on the techMARK Index of the London Stock Exchange (ALN).
About Actuate Corporation
Actuate Corporation is the world leader in Enterprise Reporting and Performance Management Applications that empower 100% of users to achieve breakthrough corporate performance. Actuate provides the most scalable, reliable, flexible and high-performing reporting capabilities for every application in the enterprise. Customers use Actuate to deliver information in context to users inside and outside the firewall as Performance Management and Customer Self-Service applications, managed spreadsheet applications and Java reporting applications.
Actuate has over 3,500 customers globally in a range of industries including banking, insurance, manufacturing, communications, and government. Founded in 1993, Actuate has headquarters in South San Francisco, Calif., with offices worldwide. Actuate is listed on the NASDAQ exchange under the symbol ACTU. For more information on Actuate, visit the company's Web site at www.actuate.com.
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