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Press Release


The number of nannies in the UK has topped 100,000 for the first time fuelled by soaring salaries and increased demand, figures reveal today (Tuesday 18th April).

Nannies are now earning salaries approaching £30,000 a year because of the demand for the most traditional form of childcare.

With many enjoying a luxury live in lifestyle they are turning away from teaching and nursing careers to take on a career as a nanny.

Today’s figures, compiled from more than 40 specialist nanny employment agencies around the UK, put the number of nannies at 111,484. Previous figures have always put the number at just under 100,000.

London and its suburbs has the highest concentration with just over 76,000 nannies. The south east has just over 18,000 and the Midlands and the North just under 17,500.

Much of the boom has been put down to middle earning families turning away from nurseries and joining forces with friends and neighbours so they can share the cost of a nanny by having the children looked after together.

Programmes such as Channel 4’s Supernanny have also highlighted looking after children as a challenging and rewarding career.

The figures from, which has set up an online database for families who want to share a nanny, has found that 65 per cent are looking after children from more than one family.

Mother of two Rachel Willits, who runs the site, said that until five years ago nanny sharing was quite rare.

Rachel said: “We are finding that the increased demand for nannies has come from families who don’t want to send their children to nursery but are happy for their children to be looked after alongside children from another family.

“It means that nannies are able to get very good salaries in much the same way that plumbers started to attract more money because they were in demand.

“With some teachers earning less than £20,000 and nurses on less than £15,000 it means that many girls see a career as a nanny as a better paid option.

“Some even get the chance to go on foreign holidays and stay in beautiful houses."

“Some of the parents who use to find a family who want to share the cost of a nanny are on less than £40,000 a year.

“However by sharing the cost they are not only saving money, and in some cases getting a cheaper deal than a nursery, but also making new friends and finding a flexible and reliable childcare option.”

The average wage for a live out nanny in London is now just over £28,000. That means they are earning significantly more than newly qualified teachers and nurses.

Rachel gave up work as a solicitor because she could not find affordable and flexible childcare. The idea for the website came from that and she now has the backing of Tinies, the UK’s biggest provider of childcare staff.

She added: “Our system works like a dating agency for parents who want a nanny but need to share her services. It is a great way to find people who are in the same situation.

“Currently we have more than 2000 families on the database looking for nanny shares. They put their postcodes in and find a match nearby looking to share.

“When it comes to finding nannies we have discovered that quite a number are graduates who see it as well paid work.”

Notes to editors:

For more information contact:

Ed Stearns
Mason Media on
Tel(s): 01628 521211 or 07939 188889


Brendan Pittaway
Tel: 0151 7074510.

Nannies salaries from the 2006 Nannytax/Professional Nanny Salary Survey. A live out nanny in central London earns on average £28,171.

Newly qualified teachers in the best paid area, inner London, earn £23,000. Highest pay scale for newly qualified nurses is £19,500.

Nanny numbers sourced from figures provided by 40 nanny employment consultants nationwide in January.

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