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• Conference marks fourth annual event with largest ever gathering of datacentre managers in New York

• Users, vendors and industry bodies discuss design, architecture and implementation strategies for blade server environments in new and legacy facilities.

London, England, April 18, 2006 – Power consumption and cooling of mission critical IT facilities remains a key concern, according to professionals who attended DatacenterDynamics New York, 28th March. The event, which provides a knowledge exchange for professionals involved in the design, construction and management of datacentres, saw delegates discuss a variety of core concerns including managing datacentre efficiency to counter increasing electricity costs, the relevance of datacentre classification systems and the role of facilities and IT.

The New York event inaugurated this years’ series of 12 educational and networking conferences which are taking place at major datacentre locations throughout the world to provide a global snapshot of the datacenter industry. The event enjoyed a record breaking attendance as 481 delegates from some of the US’s largest companies converged at the Hilton New York Avenue of the Americas to hear keynotes and seminars delivered by acknowledged datacentre experts.

George Rockett, Conference Director, DatacenterDynamics said: “The datacentre industry may be booming but there is a fundamental need to address power, cooling and knowledge issues. Increasing power densities, whether they are from networked storage, communications equipment and or more commonly from servers, are all contributing. The move to towards blade servers for example, has enabled dramatic increases in server density and performance with improved flexibility, reliability and reduced costs. However, the associated power and cooling requirements are necessitating a redesign of existing datacentre as well as a rethink of the way that new data centre and LAN environments are deployed. Although the introduction of multi-core processors is touted as one solution, they are a short term answer to what is a long term problem. From ASHRAE to IBM and APC the delegates discussed the design, architecture and implementation methods for dealing with blade server cooling, and o
ptions and practical solutions for new, retrofit and existing environments.”

Rockett continued, “Another key issue facing large organisations is whether ownership of the datacentre should reside with Facility or IT management. There exists a lack of understanding between these two disciplines which is undoubtedly leading to problems. IT wants to run more applications and demands greater scalability, and this requires better hardware. But adding more hardware presents engineering problems and IT needs to recognise this. Similarly, the guy providing services into the datacentre needs to understand that as value of data has grown, the high cost of downtime and the penalties served by regulatory bodies have brought facilities sharply into focus for corporate executives.”

He concludes “What’s clear is that these are truly global problems. We have delegates attending not just from local markets but flying in from all over the globe to attend our events and they are all talking power, cooling and the need for standardised training.”

Other topics discussed included:

The return of liquid cooling to datacentres:

A key theme was the return of chilled water to datacentre environments. Stephen Worn, Global Conference Chairman said: “Given the shear power needed, the requirement for liquid cooling to remove heat generated from IT equipment, isn’t just an option, in many cases it is the only solution. As the IT market continues to focus on maximising the number of server blades per enclosure, traditional air-cooled server cabinets often cannot support the dramatic escalation in heat loads and new solutions are required. Enclosure-based liquid-cooling solutions not only represent next-generation cooling strategies, offering more effective heat transfer and removal from high-density installations, they are the ideal solution for the compact environments within the New York metropolitan area.”

“Conventionally cooled data centres are facing almost overwhelming problems regarding the cooling of high performance servers, with CRAC systems having a notional cooling limit of 3-5kW per cabinet. The problem many delegates face is that their cooling requirement per rack greatly exceeds this level. The event showcased very latest water-cooled thermal solutions which offer a dramatic advance in cooling capacity and can also achieve significant reductions in overall operating cost. We saw a range of solutions discussed and insight into the latest cooling options presented by experts from around the world, solutions included everything from entry level up to 35kW per single cabinet.”

Energy Efficiency:

The need control energy bills was also a hot topic, Worn commented “As loads increase and vendors continue to pack more servers into a smaller footprint, energy costs rise as does the demand on the mission critical infrastructure. The cost of power and its efficient delivery was one of the top issues throughout the day, and discussing the ‘The Power Gap’ came from every direction – from maximising datacentre energy efficiency through power-saving designs, technologies and DC-based solutions, through to scalable UPS systems, and battery versus rotary solutions. Datacentre operators must look to design for thermal management, cooling performance and energy transmission efficiency in the next 18 months to manage and limit the predictable high density power and cooling costs.”

Design issues:

The ageing datacentre stock brought fiber and total network/transport layer design issues to the fore. Worn said “Fiber management represents a minor portion of the capital outlay in a datacenter, in fact the total cost can be less that 3%, however the role of this fundamental medium is critical to the reliability and availability of operational high capacity systems, and with ever increasing server densities fiber design, implementation and management is even more mission critical. From poor installation, the limitation in this medium, to rushed ongoing commissioning proper fiber management, the event highlighted the role of ensuring fiber integrity in terms of getting business to zerodowntime to protect the life blood of the enterprise – data.”

Other highlights at the New York event included keynote addresses from Don Beaty, chairman of The American Society of Heating, Refrigeration and Air Conditioning Engineers (ASHRAE) TC9.9 Committee, who discussed how delegates can make the most from improvements in processor and blade technology; and Jerry Burkhardt, Syska Hennessy Group, who launched a new classification system for determining the levels of criticality for an organisation’s critical facilities which reflected the increasingly complex datacentre infrastructure landscape. Attendees were also able to discuss best-of-breed practices with leading industry suppliers including American Power Conversion, GDCM, Leviton, KNURR, RITTAL, Wrightline, EYP Mission Critical, Siemon and Eaton.

Datacentre Dynamics is an excellent forum for people affected by datacentre infrastructure to gain knowledge, exchange ideas and debate issues amongst peers and end users.”
Ed Ansett
EYP Misson Critical Facilities.

“The show is unique in that it addresses common problems for the not-so common datacentre environment. Due to the number of dependant users, a datacentre can be a company's largest asset or largest budget drain. Understanding standards and technologies that contribute to overall data centre health is a benefit to any company that relies on data.”
Carrie Higbie, Global Network Applications Market Manager, Siemon and President BladeSystems Alliance

For more information about the DatacenterDynamics conference series please call +1 415 992 7561 or visit www.datacenterdynamics.com

-ends-

About DatacenterDynamics:

DatacenterDynamics aims to educate and inform professionals involved in the design, build, management and operation of datacenters. Since the first event held in London in 2002, the event program has successfully expanded year on year. DatacenterDynamics events have been held in London, New York, Frankfurt, San Francisco, Chicago, Amsterdam and Hong Kong where they have successfully brought together the leading mechanical & electrical engineers, facilities executives, IT directors & integrators and industry specific vendors whose responsibilities include the uptime of their essential computing resources.

Within a comprehensive conference schedule, internationally acknowledged experts will share their insights and best practices to help guarantee the availability of critical IT and communications assets while driving operational efficiencies in datacenter infrastructure.

For more information:

Dan Scarbrough
Conference Organiser
DataCentre Dynamics
T: +44 (0)20 7814 7988
Email: dan.scarbrough@datacenterdynamics.com
Web: www.DataCentredynamics.com

Damien Wells
Director
SPA Communications
T: +44 (0)7779 285114
Email: dwells@spacomms.co.uk
Web: www.spacomms.co.uk


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