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Tracker is tightening its grip in the fight against vehicle crime with two significant announcements this week.

The UK’s leading stolen vehicle recovery system operator is reducing the price of its systems by up to £200 and unveiling a new, fully-interactive, product that enables customers to view their own vehicle – live – from anywhere in the world.

The introduction of the new range-topping TRACKER Response – based on a unique combination of GPS and VHF technologies and utilising GSM communications – ensures TRACKER provides an unrivalled entry into the vehicle tracking marketplace.

The latest product not only provides a driver validation system to help in the recovery of a stolen vehicle taken by key theft also includes a bespoke customer website, incorporating 3D mapping, that ensures full customer interaction.

Parita Patel, marketing manager at TRACKER, said: “Fortunately, these are dark days for the car thief. By reducing the price of our systems and introducing a fully interactive product that enables the customer to tailor their own 27/7 surveillance, we are effectively ensuring there no excuses if a car owner wants his or her pride and joy monitored around the clock.”

TRACKER Response customer website

Now with the new truly interactive TRACKER Response system, customers can personally keep an eye on their vehicle, as well as enjoy a host of additional benefits including:

Personal Reminder Alerts

In the instance where a car is regularly left unattended, by daily commuters parking in a train station car park, customers can set an alert to notify them of any vehicle movement. Another major function includes a speed monitor which instantly alerts the owner when their vehicle exceeds a set speed limit, ie by an over zealous son or daughter let loose on their parent’s pride and joy. There’s also a function that notifies customers of birthdays, anniversaries etc. All alerts are received by the customer via SMS text messages or email.

Driver Validation

TRACKER Response includes a driver validation tag-system that detects whether the person is authorised to drive the vehicle. If the tag cannot be detected, an alert will be generated by TRACKER asking the car’s owner for verification. If the car has been stolen, TRACKER will set in motion its unique recovery process involving the police.

Route Planner Functionality

TRACKER’s use of advanced mapping/GPS technology enables customers to not only see exactly where their car is parked, it allows them to plan a journey and, thanks to detailed and regular updates from the Highways Agency, provides a thorough feedback on traffic conditions.

Historical Travel Information

TRACKER Response logs every journey the vehicle travels over a six month period, a vital asset for drivers who use their cars for both business and pleasure. The in-built calculator instantly calculates journey statistics including miles and duration.

The introduction of TRACKER Response coincides with the new product price alignment with savings of up to £200.

TRACKER’s new product line-up consists of the TRACKER Monitor, reduced in price by £80 to £219*, TRACKER Horizon, formerly £499 but now priced at £299*, and the all-new TRACKER Response, costing £499*.

For more information, log on to www.TRACKER.co.uk or call 0500 09 09 09.

-- Ends --

Further Information:
Mark Richards/Simon Nash
Wyndham-Leigh Ltd – 01827 875700
E-mail: mrichards@wyndham-leigh.co.uk

Notes to editors

TRACKER Network UK is a company part of the Royal Bank of Scotland Group, one of the world’s leading financial services groups.
TRACKER has received more than 14,000 stolen vehicles since 1993, valued at more than £304 million, and has led the police to the arrest of more than 1,850 vehicle thieves.

* Prices include VAT but excludes installation and subscription.





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